The owners of premises at the beginning of Nevsky Prospekt in St. Petersburg are starting to cut rental rates. Numerous "Rent" signs on the windows of closed shops confirm that today's rates are clearly beyond the power of most tenants. Experts believe that it is not only the crisis that made businessmen think about less premium locations, but also the overestimated expectations of the owners from the opening in 2011. station "Admiralteyskaya", which raised the cost per square meter to an unjustified height. By 2014. it reached 7-12 thousand rubles. per sq. m. According to Olga Atkachis, head of the department of retail premises of Astera, although the new station facilitated access to this part of the city for Petersburgers and tourists, it had practically no effect on the size of the consumer flow.