Over the past five years, the e-commerce market has opened up new prospects for business development, becoming one of the fastest growing sales channels. To date, more than 2,2 billion people in the world make purchases through the Internet, according to experts, through 2-3 of the year, the number of online buyers will exceed 3,5 billion, making up 50% of the total population of the Earth. The e-commerce market itself is developing quite rapidly. Thus, according to expert estimates for 2010-2011, the global e-commerce market grew by more than 20%, becoming the fastest growing retail segment.
Today, the Russian market of Internet commerce in its development lags significantly behind the markets of Western Europe and the United States, which indicates the existing and unexhausted potential for market growth. Thus, according to the research agency RBK.Research "Russian market of Internet trading: goods 2012" the volume of the Russian market of online trading in 2012 will amount to 513 billion rubles. (or $ 16,6 billion), which will exceed the 2011 figure by 26,2%.
For comparison, the volume of the b2c segment of the e-commerce market in the United States in 2012 is estimated at $ 343,4 billion, which is more than 20 times higher than the same indicator in Russia. However, due to the rather high growth rates of the Russian online trading market, this gap will rapidly decrease over the next 2-3 years. This is due to the saturation of the e-commerce market in the United States, which will grow by 10-15% annually, while Russia will maintain high growth rates of the e-commerce market. Thus, according to forecasts of the RBK.Research agency, in 2013 the volume of the Russian e-commerce market will grow by 25%, amounting to 641 billion rubles. (more than $ 20 billion). Based on materials from RBC. Market Research.