For the future
Russians spend more than 513 billion rubles. in the Internet
Over the past five years, the e-commerce market has opened up new prospects for business development, becoming one of the fastest growing sales channels. To date, more than 2,2 billion people in the world make purchases through the Internet, according to experts, through 2-3 of the year, the number of online buyers will exceed 3,5 billion, making up 50% of the total population of the Earth. The e-commerce market itself is developing quite rapidly. Thus, according to expert estimates for 2010-2011, the global e-commerce market grew by more than 20%, becoming the fastest growing retail segment.
Today, the Russian market of Internet commerce in its development lags significantly behind the markets of Western Europe and the United States, which indicates the existing and unexhausted potential for market growth. Thus, according to the research agency RBK.Research "Russian market of Internet trading: goods 2012" the volume of the Russian market of online trading in 2012 will amount to 513 billion rubles. (or $ 16,6 billion), which will exceed the 2011 figure by 26,2%.
For comparison, the volume of the b2c segment of the e-commerce market in the United States in 2012 is estimated at $ 343,4 billion, which is more than 20 times higher than the same indicator in Russia. However, due to the rather high growth rates of the Russian online trading market, this gap will rapidly decrease over the next 2-3 years. This is due to the saturation of the e-commerce market in the United States, which will grow by 10-15% annually, while Russia will maintain high growth rates of the e-commerce market. Thus, according to forecasts of the RBK.Research agency, in 2013 the volume of the Russian e-commerce market will grow by 25%, amounting to 641 billion rubles. (more than $ 20 billion). Based on materials from RBC. Market Research.
Russians spend more than 513 billion rubles. on the Internet Over the past five years, the e-commerce market has opened up new prospects for business development, becoming one of the fastest growing sales channels. On…
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
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Euro Shoes – on a new premium platform!
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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Shoe factories in Russia are closing one after another
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Global footwear production down by 1,5 billion pairs in 2023
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
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A fashion buyer's checklist will expand your capabilities in creating an assortment for a shoe store
On the eve of the purchasing season, the buyer’s main task is to prepare for the formation of a new assortment. If we pass this stage efficiently, then we increase the efficiency of our work by at least 2 times, reduce the risk of outsider models appearing in the collection and increase overall liquidity and the share of hits. SR expert on purchasing and sales in the fashion business, Elena Vinogradova, shares recommendations based on her extensive practical experience as a fashion buyer, and has also compiled a checklist especially for readers of the magazine to assess your readiness to purchase a new collection.
Difficulties in recruiting personnel and how to deal with them
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“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
