Anta Sports will enter the Russian market
16.05.2014 5929

Anta Sports will enter the Russian market

Anta Sports, one of the largest Chinese manufacturers of sportswear and footwear, intends to enter the Russian market in 2014.

Anta is now registering a joint venture with its permanent distribution partner, the trade and purchasing company Sport 2011. Until the end of the year, two or three Anta points will be opened, the amount of investment will be five million euros.

According to Viktor Schmidt, co-owner of Sport 2011, which owns 40 stores in Russian regions, about a year ago, a Russian distributor made an offer to Chinese partners to jointly develop a chain of stores. “After about seven months they gave us their consent,” Schmidt said.

By 2016 Anta plans to open 20 mono-brand stores in Russia, with an area of ​​120-150 sq. m each. Two stores will be opened in Moscow and St. Petersburg, the rest - in the cities of presence of all partners of the Sport 2011 company - operators from several Russian regions operating under the franchise of large network sports brands such as Intersport and Sportlandia.

Anta will also continue to cooperate with Russian multi-brand networks and plans to open a sub-franchise network after 2015. The joint venture may also open Anta stores in Belarus, but, according to Ilya Varshavsky, this issue will be discussed in two to three years.

The Chinese company considers its pricing policy to be its advantage over the market leaders, such as Adidas or Nike. The cost of Anta's products is about 30% lower than that of the world leaders. The main competitor in Russia in its price segment among the companies selling sports footwear, clothing and accessories, Anta sees its own trademarks of the Sportmaster chain.

According to the consulting company Esper Group, the volume of the sportswear and footwear market in Russia in 2013 grew by 7,3% compared to 2012 and was estimated at $ 4,42 billion.

Note that Anta Sports started its activities in China in 1994. By the end of 2013, Anta's own chain of stores consisted of 7757 stores and 416 Fila stores. In addition to the Chinese market, the company's stores are represented in the Middle East and Western Europe. The company's revenue in 2013 amounted to 7281 million yuan (1,2 billion dollars). The main owner of the company is the Chinese billionaire Ding Shizhong and his family members.

One of the largest Chinese manufacturers of sportswear and footwear Anta Sports in 2014 intends to enter the Russian market.

Latest News

Geox presented its fall-winter 2021 collection in Milan

Italian footwear and apparel brand Geox has unveiled a new season as part of Milan Fashion Week. The collection includes models of men's and women's shoes for every day, the main feature of which is traditionally for Geox "breathable" properties.
02.03.2021 46

Interview with Friedrich Naumann, CEO of Wortmann Vostok, official representative of Tamaris in Russia

About what the year of the pandemic was for the German brand Tamaris, about the challenges of the time, the support of partners in the crisis, the impact of online technologies, and about the brand's new collection with Friedirch Naumann, CEO of Wortmann Vostok, the official ...
01.03.2021 60

The only exhibition of European footwear brands in Russia EURO SHOES premiere collection opened in Moscow today

Moscow, March 1, 2021. The largest international exhibition of footwear, bags and accessories in the total look format has started in the capital's event hall MAIN STAGE. Manufacturers from Germany, Italy, Spain, Turkey and other European countries represent ...
01.03.2021 259

Farfetsh will cooperate with Bosco di Cilegi

Farfetsh, one of the world's largest online platforms for the sale of fashionable goods, has entered into a cooperation agreement with Bosco di Cilegi, a major player in the Russian luxury fashion market. In the course of cooperation, the online platform ...
01.03.2021 115

"Honest Mark" transfers the participants of the marking system to electronic document flow

The operator of the labeling system - CRPT - drew up a plan for the transition to electronic document management for those who work with labeled goods. According to the decree of the government of the Russian Federation of December 25.12.2020, 2273 No. 1, from January 2022, XNUMX, use only ...
01.03.2021 134
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning