A step forward
The project of the shoe factory "OBUV RUSSIA" in Cherkessk will be presented at the Sochi Economic Forum
The project of the shoe factory Obuv Rossii was included in the list of key investment projects of Karachay-Cherkessia, which the Republic will present at the Sochi Economic Forum on September 20-23. The goal of the project is to create a modern full-cycle shoe production in the city of Cherkessk with an annual output of 1 million pairs of shoes. The initiator and investor of the project is the Obuv Rossii group of companies, the volume of investments will amount to 1,4 billion rubles. The project is being implemented with the support of the plenipotentiary representative of the President of the Russian Federation in the North Caucasus Federal District A.G. Khloponin. , Head of the Karachay-Cherkess Republic and the mayor's office of the city of Cherkessk.
The shoe factory will include: a cutting and sewing workshop, an assembly plant, and a workshop for the production of shoe bottoms. The project involves the purchase, repair and equipping of a building with an area of 8 thousand square meters. m and a phased launch of production with full capacity in 4 years. The footwear will be produced under the Westfalika brand and sold in the Obuv Rossii shoe chain, which has more than 190 stores in 56 cities of Russia.
The Republic of Karachay-Cherkessia is a promising site for a shoe factory, since it is located close to the main Russian production of raw materials for shoes, which are located in the Krasnodar Territory, Rostov-on-Don, Ryazan. In addition, the republic has a professional base for creating a shoe factory: in this territory, craft shoe shops have historically developed; during the USSR period a large shoe factory worked in Cherkessk.
Within the framework of the Sochi Economic Forum, there will also be a ceremony of signing a memorandum of intent on the project “Footwear Factory“ OBUV RUSSIA ”in the city of Cherkessk, Karachay-Cherkess Republic” between Obuv Rossii and the Head of the Karachay-Cherkess Republic. The ceremony will take place on September 21 at 17:00 at the Republic stand.
The project of the shoe factory “SHOES OF RUSSIA” in Cherkessk will be presented at the Sochi Economic Forum The project of the shoe factory “Obuv Rossii” was included in the list of key investment projects ...
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Rieker update
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Turkish company FLO is a new participant of the Euro Shoes exhibition
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Children's footwear market: confident development and conscious consumption
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EURO SHOES PREMIERE COLLECTION exhibition opened in Moscow
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Turkish concern Flo introduces 5 brands of footwear to the Russian market
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Crocs releases collaboration with Little Big
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The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
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Japanese brand of massage shoes Kenkoh enters the Russian market
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Men's footwear range for fall-winter 2021/22
In this article, Galina Kravchenko / @ galina_kravchenko79, a regular SR author and expert on fashion trends and the formation of a fashion assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about the key shoe models in the men's assortment for the FW 2021/22 season. Among the main designs: slip-ons, low shoes, sneakers and trainers, boots, all-terrain boots.
AXA SHOES presents innovative and very comfortable indoor shoes from Italy
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We bring to your attention the Italian home slippers AXA SHOES.
The Tamaris Experience
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The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
When to close the store? Or change the location with a reduction in retail space?
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How to turn leftovers into a commercial assortment
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Top trends in shoe store window dressing this fall and this winter
Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. And, of course, one of the first to fall under the knife was the cost of decorating seasonal shop windows for the New Year and, in general, for the autumn-winter season. But you still have to arrange them, your store will not stand with a "bare" showcase, in which boxes of shoes are displayed. Fortunately for many retailers, showcase installation ideas that are relevant this season will not require a lot of investment. Marina Polkovnikova, SR expert in the creation, design, decoration of shop windows and retail spaces, talks about the main trends in the concepts of seasonal shop windows.
What changes are needed to make the work of sales staff and line managers more effective?
The results of shoe sales are now influenced by the factor of deferred demand: two and a half months of self-isolation is a very long period for buyers. Any market or consumption model of people on it is a system, and according to all properties of systems, they strive for a zone of comfort and stability, for self-preservation. If you take something away from people, and even for a long time, then as soon as the opportunity arises, they will try to make up for the loss. And now on the market there is just such a phase in the sales of footwear and accessories. Many business owners may mistakenly believe that demand has already recovered quickly, and nothing will need to be radically changed in the sales business model. But it is not so. SR expert on increasing footwear sales Evgeny Danchev tells by the example of cases from his practice how and what needs to be changed in the company in order to work effectively in the new economic conditions.
Shoe trends for the spring-summer 2021 season. Rustic style, harmony of opposites and nostalgia for the 80s
The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
adidas Originals has released a collaboration with Noize MC
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“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
