In the Urals, the recognition of brands of children's shoes was investigated
27.05.2011 3684

In the Urals, the recognition of brands of children's shoes was investigated

The company "Mila - footwear wholesale", "Egoryevsk-footwear" and the ExMedia Center conducted a marketing research of the children's footwear market in Chelyabinsk.

The study showed that residents of the capital of the South Urals are well aware and give their preference to only three brands. The Unichel brand, close to many Chelyabinsk residents, whose shoe production was organized in Chelyabinsk in 1932, became the undisputed leader in all respects. Brand awareness is over 85%. Further, with a fame index of 65%, which grew to this level after two powerful advertising campaigns, the Kotofey trademark is located. Third place in the ranking of the most recognizable brands of children's shoes in Chelyabinsk is occupied by Antelope, whose fame is 45%. The remaining brands are less recognizable, in contrast to the three leaders, their fame indicators are many times less.

“In comparison with Yekaterinburg, the market picture, of course, is different. We have much more recognizable brands that customers prefer, and a more branded market where expensive brands stand out. In Chelyabinsk, before the arrival of Kotofey, the brand preference for most residents was only one brand - Unichel. Now there are more of them, indicators are gradually changing, ”said the senior manager of the Mila company - wholesale shoes, Andrei Osnovin.

The company "Mila - footwear wholesale", "Egoryevsk-footwear" and the ExMedia Center conducted a marketing research of the children's footwear market in Chelyabinsk. The study showed that residents of the capital ...
5
1
Rating

Latest News

EKONIKA increased revenue by 51% in January-February 2024.

The EKONIKA network notes a significant increase in revenue; in the first two months of 2024 it increased by 51%. Vice President of Novard Group of Companies (owns EKONIKA) Sergei spoke about this at the Retail 2024 conference...
28.03.2024 30

An increase in the number of new openings in the fashion retail segment is noted in St. Petersburg

According to Nikoliers, in the first quarter of 2024, the activity of tenants in shopping center areas increased in St. Petersburg. Moreover, more than half of all openings - 25 out of 45 were in fashion retail, writes...
28.03.2024 132

OTB Group acquires shoe factory Tabi Maison Margiela

The Italian group OTB, which owns fashion brands such as Margiela, Jil Sander, Marni, Victor&Rolf and Diesel, has acquired a majority stake in luxury shoe manufacturer Calzaturificio...
27.03.2024 140

Sales of Inventive Retail Group grew by 10% at the end of 2023 and amounted to 78 billion rubles

The Russian operator of retail chains and online stores Inventive Retail Group (IRG) reported for 2023. It follows from them that the company continued to successfully adapt its business to the changing conditions in the Russian retail market, which...
27.03.2024 165

Geox relies on ambassadors

For the second year now, the Italian shoe and accessories brand Geox has been releasing capsule collections in collaboration with Russian theater and film actress Yulia Vysotskaya in Russia. At the same time, the European region is hosting a promotional event this spring...
27.03.2024 201
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning