Love of travel and urban landscapes inspired Trussardi to create a new spring-summer'18 ad campaign. Under the guidance of creative director Gaya Trussardi and stylist Katie Phelan, images inspired by the urban spirit were created.
Young and bright heroes in the lens of Billy Kidd are like characters from an old adventure film in a modern twist. They are energetic, creative and ready for non-standard actions.
Unusual for Trussardi locations in the vicinity of Milan were chosen as the set for the new advertising campaign. Classical museum buildings and magnificent structures of the central streets of the city gave way to an urban view with graffiti, bridges and roofs. Posing near a vintage car or standing against the background of the iconic Velasque City Tower, the campaign heroes emphasize the bold and modern style of the collection.