Lumberjack
New Turkish brands appeared on Wildberries
Popular Turkish footwear brands Garamond, Miss F, Polaris, Travel soft, Art Bella, Butigo, Balloon-s, I cool, Yellow Kids, Lumberjack, and Kinetix have added their offerings to the Russian marketplace Wildberries. These brands are part of the portfolio of the major Turkish conglomerate FLO Retailing.
Sports and casual shoes for children and adults are presented in the high-quality mass market segment with an average check from 1 to 500 rubles.
“With the departure of international fashion brands, interest in the Russian market continues to grow, primarily from manufacturers from Turkey and China, and our online platform allows them to quickly reach a large audience of buyers throughout the country. First of all, we strive to provide Russians with high-quality goods at affordable prices - not only from Russian, but also from international brands: this allows us to expand the choice of goods in the online segment, as well as to contain the overall price increase due to new inexpensive goods,” said at the press service of Wildberries.
According to the company's analytical service, the average cost of buying shoes in Russia is about 2 - 000 rubles. In order to increase the range of products at affordable prices and contain price increases, Wildberries is expanding cooperation with Russian and foreign shoe manufacturers. For the calendar year (August 3 to August 000), the number of shoe brands featured on Wildberries grew 2021 times year-on-year. The pool of new brands fully meets the needs of the inhabitants of our country in inexpensive and high-quality footwear.
Deliveries of goods of new brands are carried out directly through the official representative office. The authenticity of products is confirmed in accordance with the requirements of digital marking.
New collections from the Turkish FLO Retailing group will also be presented at the international exhibition of footwear, clothing, bags and accessories Euro Shoes @ CPM in Moscow at the Expocentre from August 30 to September 2, 2022.
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