Sales of entrepreneurs from abroad increased on Wildberries
Sales of products from neighboring countries at Wildberries increased by 96% year-on-year to RUB 18,5 billion. for the 1st half of 2022, the Company is strengthening the logistics infrastructure in neighboring countries. The number of business representatives from neighboring countries over the same period increased 12 times to 69.
“We are strengthening the logistics infrastructure: we launched a distribution center in Armenia, thanks to which direct sales became available to the entrepreneurs of the country, we expanded the logistics center in Kazakhstan by 2,5 times to 10 sq. m. This led to an even more active transition of local business representatives to e-commerce, ”the Wildberries press service said.
The active transition of entrepreneurs from Belarus, Kazakhstan, Armenia, Kyrgyzstan and Uzbekistan was also a consequence of the dynamic growth in demand for products manufactured from the EAEU countries: its sales at Wildberries increased by 96% year-on-year to 18,5 billion rubles. for the 1st half of 2022
Wildberries is the largest online retailer in Russia, operating on the market for 17 years. The geography of the company's presence covers all regions of Russia, as well as a number of foreign countries, including Belarus, Kazakhstan, Armenia, Kyrgyzstan, etc. The turnover of Wildberries in 2021 increased by 93% and reached 844 billion rubles, and in the 1st half of 2022 it amounted to 628,7 billion rubles. (+94%). Every day, 4 million orders are placed on Wildberries, the monthly audience of the online retailer is over 120 million users (MAU).
As of August 2022, over 895 entrepreneurs sell their goods through Wildberries. The Wildberries range includes about 000 million SKUs of goods from 35 Russian and foreign brands: clothing and footwear, accessories, beauty products, children's products, appliances and electronics, household goods, jewelry, food, books, digital goods and much more . About 525% of goods are produced in Russia.
Sales of products from neighboring countries at Wildberries increased by 96% year-on-year to RUB 18,5 billion. for the 1st half of 2022, the Company strengthens the logistics infrastructure in the countries…
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
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Euro Shoes – on a new premium platform!
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Shoe factories in Russia are closing one after another
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A fashion buyer's checklist will expand your capabilities in creating an assortment for a shoe store
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Difficulties in recruiting personnel and how to deal with them
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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