Applications for participation in the seventh Moscow Fashion Week have begun.
The event will feature fashion shows from domestic and international brands, expert lectures, and a short film festival.
The seventh Moscow Fashion Week will be held from September 26 to October 1 at the Manege Central Exhibition Hall. Applications are now open and will run until July 12. the official websiteThis was reported by Natalia Sergunina, Deputy Mayor of Moscow.
"Previous seasons of the project brought together around a thousand Russian and international designers. For example, thanks to the sixth Fashion Week, industry representatives signed more than 70 partnership agreements, with the total value of the deals discussed exceeding 400 million rubles," said Natalia Sergunina.
The event will feature fashion shows from domestic and international brands, lectures from leading experts, and the World Fashion Shorts short film festival. Additionally, everyone will be able to purchase clothing, footwear, and accessories at the fashion market.
Many designers note that participating in the project helped them increase awareness of their collections and boost sales. Among them is Yulia Privalova, co-founder of a women's clothing brand from Tver.
"In just one year, thanks to Moscow Fashion Week, we've increased all our key performance indicators. Sales have doubled, production capacity has increased by 110 percent, and revenue is growing by 50 percent each season. We've opened a boutique in a Moscow department store, established a presence in six regions of Russia, and built long-term wholesale relationships with buyers," added Yulia Privalova.
According to Krasnodar-based designer Oleg Levitsky, one show at such a large-scale event is equivalent to approximately six months of regular promotion, including photo shoots, account management, and marketing efforts. The company saw a 70 percent increase in sales, quadrupled its social media audience, attracted new partners, and secured a lucrative contract. Furthermore, the brand's geographic presence expanded to Moscow, Krasnodar, Volgograd, Kursk, Voronezh, Ryazan, and Vladivostok.
The event is organized by the Fashion Fund with the support of the Moscow Government.
Since 2023, the international BRICS+ Fashion Summit has been held under the auspices of Moscow Fashion Week. It has already brought together hundreds of Russian and international designers, executives from leading companies, managers, experts from industry associations, and journalists from 109 countries. Last year, the business event was attended by over 260 professionals from 65 countries.
The event will feature fashion shows from domestic and international brands, expert lectures, and a short film festival.
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