Director General of the National Shoe Union Yan Belyaev
National Shoe Union in Russia headed by Yan Belyaev
Yan Belyaev, the founder of the largest international footwear exhibition in Russia, Euro Shoes premiere collection, has become the General Director since February 1, 2023 National Shoe Union (NOBS), replacing Natalia Demidova in this position, who was appointed Advisor and remained a member of the Board of the industry organization.
“The main goal for the shoe community today is to join forces, all our efforts, resources and opportunities. Only in this way will the Russian shoe market remain civilized, only in this way will it be able to survive and develop in the future,” believes Yan Belyaev.
The National Shoe Union (NOBS) was founded in 1996 and unites shoe manufacturers, suppliers and retailers, maintaining a constant dialogue with the state, contributing to the development of the shoe segment of the light industry in Russia. The latest important initiative of NOBS was to assist companies in adapting the mandatory shoe labeling system, which was introduced in the Russian Federation in 2020.
The appointment of a new General Director of the Union was announced on April 3 at a meeting of members of the National Shoe Union, where the first persons of Russian shoe companies were present Sergey Sarkisov (Ekonika), Armen Avetisyan (McFine), Irina Lavrukhina (AXA Shoes), Viktor Kunz ("Caprice Vostok") and Friedrich Naumann (Wortmann Group) and others. At the meeting, the goals and objectives of the Union for the near future were formulated, and an updated website of the organization was presented.
The founder of the largest international footwear exhibition in Russia, Euro Shoes premiere collection, Yan Belyaev, has become the General Director of the National Shoe Union (NOBS) since February 1, 2023,…
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Now the discount on the assortment is up to 65% of the retail price.
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Rendez-Vous has relaunched its wholesale business
Now the discount on the assortment is up to 65% of the retail price.
Euro Shoes starts on February 18th in Moscow!
The main international exhibition of footwear and accessories will be held in Moscow at the Expocentre from February 18 to 21. The exhibition will present collections of leading European brands, both well-known in our market and new names!
Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
