National Shoe Union in Russia headed by Yan Belyaev Director General of the National Shoe Union Yan Belyaev
05.04.2023 4875

National Shoe Union in Russia headed by Yan Belyaev

Yan Belyaev, the founder of the largest international footwear exhibition in Russia, Euro Shoes premiere collection, has become the General Director since February 1, 2023 National Shoe Union (NOBS), replacing Natalia Demidova in this position, who was appointed Advisor and remained a member of the Board of the industry organization.

“The main goal for the shoe community today is to join forces, all our efforts, resources and opportunities. Only in this way will the Russian shoe market remain civilized, only in this way will it be able to survive and develop in the future,” believes Yan Belyaev.

The National Shoe Union (NOBS) was founded in 1996 and unites shoe manufacturers, suppliers and retailers, maintaining a constant dialogue with the state, contributing to the development of the shoe segment of the light industry in Russia. The latest important initiative of NOBS was to assist companies in adapting the mandatory shoe labeling system, which was introduced in the Russian Federation in 2020.

The appointment of a new General Director of the Union was announced on April 3 at a meeting of members of the National Shoe Union, where the first persons of Russian shoe companies were present Sergey Sarkisov (Ekonika), Armen Avetisyan (McFine), Irina Lavrukhina (AXA Shoes), Viktor Kunz ("Caprice Vostok") and Friedrich Naumann (Wortmann Group) and others. At the meeting, the goals and objectives of the Union for the near future were formulated, and an updated website of the organization was presented.

The founder of the largest international footwear exhibition in Russia, Euro Shoes premiere collection, Yan Belyaev, has become the General Director of the National Shoe Union (NOBS) since February 1, 2023,…
5
1
Rating

Latest News

Golden Goose sees double-digit growth

Ahead of its initial public offering (IPO) on the Milan Stock Exchange, Italian luxury brand Golden Goose, known for its Superstar sneakers and distressed look, reported an increase in net...
16.04.2024 61

Puma launches global advertising campaign for first time in 10 years

Puma is putting the spotlight on speed as its superpower in a new ad campaign, introducing itself as "the world's fastest sports brand." The campaign slogan is: “See The Game Like We Do: FOREVER. FASTER.” (translated from English: “Look at...
15.04.2024 64

Christian Louboutin aims to reach €1 billion in revenue

The Agnelli family, which controls Exor Holding, which in 2021 acquired a 24% stake in the French shoe brand Christian Louboutin for about $650 million, has set an ambitious goal for the brand - to reach revenues of 1 billion euros -...
15.04.2024 195

Italian designer Roberto Cavalli dies at the age of 83

One of the greatest fashion figures of the last 50 years and the ambassador of Made in Italy in the world has passed away, writes the Italian publication fashionmagazine.it.
15.04.2024 177

A collaboration between St.Friday Socks and the Konstantin Khabensky Foundation has been released

St. Petersburg brand of designer socks and accessories St.Friday Socks has released a collection of socks together with the Konstantin Khabensky Charitable Foundation in support of children and young adults with tumors…
14.04.2024 181
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning