Rieker
Named the most active fashion brands in the network
24.01.2012 2053

Named the most active fashion brands in the network

The European Digital IQ Index survey identified ASOS, H&M, Net-A-Porter and Sephora as the most active e-commerce brands. 

These brands, according to the study, have built a strong strategy in electronic commerce, took a strong place in social media, mastered mobile capabilities and demonstrated an innovative approach to other developing online platforms.

The British online clothing retailer ASOS is developing its video channel on Youtube and its own Facebook-based store. 

H&M distinguished itself by mastering a new platform - Google+, which is called Facebook's closest competitor. In addition, the Swedish retailer has the most followers on Twitter, and the brand's videos on Youtube are consistently popular.

Net-A-Porter successfully uses the photo app for Instagram - Instagram. The retailer daily places through this application the photo “Shoes of the day”. 

The Sephora brand is in the top four due to its online television, where stylists give advice and recommendations, writes fashionunited.ru

European research Digital IQ Index named brands ASOS, H&M, Net-A-Porter and Sephora among the most active in electronic ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Converse Chuck 70 sneakers digitally hit the digital fashion marketplace

Members of the local Converse All Stars community, in collaboration with the designers of the Sxema3D studio, have created a digital version of the iconic Converse Chuck 70 sneakers and placed them on the Russian digital fashion marketplace ...
06.12.2021 1

ECCO introduces 3D printing technology for shoe prototyping

Danish footwear manufacturer ECCO decided to use Stratasys Origin One 3D printers and Henkel Loctite materials to accelerate the shoe design process at its facilities in Portugal and ...
06.12.2021 23

Street Beat will open 5 stores by the end of the year

In December, Street Beat, a network of multi-brand stores for clothing, footwear and sports style accessories, will open new stores in Moscow, Belgorod and Perm. In total, it is expected to open 5 new ...
06.12.2021 94

Showcases of the shopping center "Nevsky Center" will tell about the Russian avant-garde

The shopping mall "Nevsky Center", located in the center of St. Petersburg, at the intersection of Nevsky Prospekt with Vosstaniya Street, opposite the Moskovsky Railway Station, has carried out a seasonal renovation of windows - together with the Russian Museum, has implemented the concept ...
06.12.2021 71

CCC reports record revenue in the third quarter of 2021

The Polish CCC group, a footwear manufacturer and retailer, reports record revenue of 452,6 million euros (2,1 billion PLN) in the third quarter of 2021. The share of internet sales in the group's revenue amounted to ...
05.12.2021 162
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning