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Named the most active fashion brands in the network
24.01.2012 1799

Named the most active fashion brands in the network

The European Digital IQ Index survey identified ASOS, H&M, Net-A-Porter and Sephora as the most active e-commerce brands.

These brands, according to the study, have built a strong strategy in electronic commerce, took a strong place in social media, mastered mobile capabilities and demonstrated an innovative approach to other developing online platforms.

The British online clothing retailer ASOS is developing its video channel on Youtube and its own Facebook-based store.

H&M was distinguished by the development of a new platform - Google+, which is called the closest competitor to Facebook. In addition, the Swedish retailer has the largest number of “followers” ​​(readers) on Twitter, and the brand’s videos on Youtube are very popular.

Net-A-Porter successfully uses the photo app for Instagram - Instagram. The retailer daily places through this application the photo “Shoes of the day”.

The Sephora brand is in the top four due to its online television, where stylists give advice and recommendations, writes fashionunited.ru

The European Digital IQ Index survey identified ASOS, H&M, Net-A-Porter and Sephora as the most active e-commerce brands.
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