The European Digital IQ Index survey identified ASOS, H&M, Net-A-Porter and Sephora as the most active e-commerce brands.
These brands, according to the study, have built a strong strategy in electronic commerce, took a strong place in social media, mastered mobile capabilities and demonstrated an innovative approach to other developing online platforms.
The British online clothing retailer ASOS is developing its video channel on Youtube and its own Facebook-based store.
H&M distinguished itself by mastering a new platform - Google+, which is called Facebook's closest competitor. In addition, the Swedish retailer has the most followers on Twitter, and the brand's videos on Youtube are consistently popular.
Net-A-Porter successfully uses the photo app for Instagram - Instagram. The retailer daily places through this application the photo “Shoes of the day”.
The Sephora brand is in the top four due to its online television, where stylists give advice and recommendations, writes fashionunited.ru
European research Digital IQ Index named brands ASOS, H&M, Net-A-Porter and Sephora among the most active in electronic ...