Rieker
Named the most active fashion brands in the network
24.01.2012 1860

Named the most active fashion brands in the network

The European Digital IQ Index survey identified ASOS, H&M, Net-A-Porter and Sephora as the most active e-commerce brands. 

These brands, according to the study, have built a strong strategy in electronic commerce, took a strong place in social media, mastered mobile capabilities and demonstrated an innovative approach to other developing online platforms.

The British online clothing retailer ASOS is developing its video channel on Youtube and its own Facebook-based store. 

H&M distinguished itself by mastering a new platform - Google+, which is called Facebook's closest competitor. In addition, the Swedish retailer has the most followers on Twitter, and the brand's videos on Youtube are consistently popular.

Net-A-Porter successfully uses the photo app for Instagram - Instagram. The retailer daily places through this application the photo “Shoes of the day”. 

The Sephora brand is in the top four due to its online television, where stylists give advice and recommendations, writes fashionunited.ru

The European Digital IQ Index survey identified ASOS, H&M, Net-A-Porter and Sephora as the most active e-commerce brands.
5
1
Rating
Midinblu

Latest News

Chanel Spring-Summer '21 couture show was held at the Paris Grand Palais

Despite the announced plans to hold a fashion show of the new Haute Couture collection outside the walls of the Parisian Grand Palais, which is traditional for the brand, the pandemic forced Chanel not to change its traditions, and to remain faithful to the place where ...
28.01.2021 37

Salvatore Ferragamo May Not Renew Paul Andrew Contract

According to a number of sources in the fashion market, the Florentine brand Salvatore Ferragamo is not going to renew its contract with its current creative director Paul Andrew.
28.01.2021 37

Bally has released a collection of bags from eco-materials Bally B-Echo

The Swiss luxury footwear and accessories brand has supported the global trend towards a love of nature with its spring 2021 collection of multi-functional bags made from regenerated leather, ...
27.01.2021 77

Salvatore Ferragamo launches an advertising campaign in support of the spring-summer'21 collection

The advertising campaign for the new collection of the Italian luxury brand Spring-Summer'21 was cut from the film pieces, which were directed by Oscar nominee Luca Guadagnino for the presentation of the collection as part of Milan Fashion Week in September 2020 ...
26.01.2021 215

New Balance collaborates with Jaden Smith on eco-sneakers

The sneakers, released in the collaboration between New Balance and American actor Jaden Smith, who is the brand's ambassador, will appeal to vegans.
26.01.2021 247
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning