Named the most convenient Russian online stores
17.09.2014 3536

Named the most convenient Russian online stores

According to the e-Commerce Website Rank 2014 study, the most convenient, from the point of view of making a purchase, Russian online stores are (83 points out of 100 possible), (79 points), and Topbrands .ru (by 77 points).

The fifth place was taken by the online store (75 points), the sixth - (74), the seventh - (72), the eighth-ninth - and (71) , on the 10th - 12th -,, (70 points each).

The study, conducted by Markswebb, is based on an online survey of more than 3 000 people, a series of usability tests and personal interviews in which 50 respondents participated, as well as a desk study of the 30 interfaces of online clothing stores selected by audience size.

Analysts considered several stages of the buyer’s interaction with the website of the online store: searching or selecting a product, making a purchase decision, placing an order.

According to the e-Commerce Website Rank 2014 study, the most convenient Russian online stores from the point of view of making a purchase are (83 points out of 100 possible), ...

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