Neapolitan brand of leather bags Visone entered the Russian market
In Moscow, the Visone fall-winter 2017 collection was presented in the Superstudio showroom. It consists of seven lines (Iconic, Balloon, Aristocratic, Turn, Skirt, Shopping, Pochette), united by the idea of the triumph of femininity: the rigor of the geometry of forms is compensated by the sensuality of materials.
The inspiration for the collection was the journey of the brand’s chief designer, Francesco Visone, to California, the US Golden State, with its many natural attractions.
“High-quality fashion should carry a story of love, joy, travel. Taste is a relative enough concept and the only thing that matters is emotions. In the process of creating beauty, it is important to experience a special thrill. This is the hallmark of the Visone brand, ”emphasizes Francesco.
Italian brand of leather accessories Visone founded in 2011. The headquarters is located in Naples. The company sells about 10 thousand units of products per year in 150 Premium stores in Italy, Switzerland, Belgium, Greece, Lebanon, Japan, China and Taiwan. In Russia, the brand has been officially introduced by Superstudio since 2017.
Superstudio - An Italian company with headquarters in Riccione and a showroom in Moscow, a distributor of Italian brands of the Premium segment. It is part of the Jordan Group, represented in the fashion segment since 1992.
In Moscow, the Visone fall-winter 2017 collection was presented in the Superstudio showroom. It consists of seven lines (Iconic, Balloon, Aristocratic, Turn, Skirt, Shopping, Pochette), united by ...
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Chanel Metiers d'Art 2026 show held in the New York subway
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What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
SOHO Fashion Group: 20 years of sustainable growth and collaboration with global brands
This year, SOHO Fashion Group celebrates its 20th anniversary—a significant milestone that highlights the company's sustainable development and its contribution to shaping the Russian fashion market. During this period, the company has established a leading position in the industry, forging strong relationships with international brands and establishing itself as a reliable representative of the fashion segment.
The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth The share of online sales in fashion is growing, and last year it was already more than 54%. Buyers are increasingly buying clothes and shoes online, and the lion's share of these purchases are made on marketplaces. Ozon is one of the leading players in the Russian fashion market, and the Fashion direction on the platform is the fastest growing. About trends in online trading, about the specifics of the shoe market and recommendations for brands planning to sell shoes through the marketplace - in an exclusive interview with SR with the Commercial Director of the Footwear direction at Ozon Fashion Olga Moskvicheva.
MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
A harmony of comfort and elegance, fashion trends and classic essentials—German shoe and bag brand MARCO TOZZI presents its new Fall-Winter 2025/26 collection.
Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
Each season, trend bureau Future Snoops (formerly Fashion Snoops) identifies key colors for different product groups. For shoes, bags, and accessories, the forecast takes into account the specifics of the categories and is based on general cross-market color forecasts for the season. The three colors described in the article below will influence the accessories market in the fall/winter 25/26 season, helping you promote trendy new items and update classic styles. These shades have beautiful and delicious names: "Ice Star," "Honey Glaze," and "Cherry Jam."
Euro Shoes — March 4-7, 2026 at the WTC Congress Center
From March 4th to 7th, leading brands from Europe, Asia, and the CIS will gather at the WTC Congress Center in Moscow to present their Fall/Winter 2026 collections, capture current trends, and set the direction for the fashion industry.
Shoe factories in Russia are closing one after another
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Just a month until the Euro Shoes exhibition in Moscow!
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Shoemakers' problems are growing
The annual general meeting of the National Footwear Union (NOBS) was held in Moscow.
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Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
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associated with elitism, aristocracy and an active lifestyle.
Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
The Italian international footwear fair Micam presents the "Spring-Summer 2026 Trend Guide", developed in collaboration with Livetrend. The guide is based on the analysis of social networks, online marketplaces and fashion shows, as well as new technologies such as artificial intelligence and Big Data.
The cyclicality of fashion and its impact on the financial results of the fashion business
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
