Sales of shoes, apparel, and electronics doubled due to declining purchasing power. To stabilize the situation, retailers resort to unprecedented discounts.
“Retailers saw that there were no sales - they began to move, arrange discounts, and special offers. As a result, in April-May, the average bill for shoes, clothes and household appliances was higher than the average bill for the same goods in April-May last year, not by 60%, but only by 10-15%. As a result, for some positions, the drop in demand has completely stopped, for others it continues, but not on such a scale, ”said Igor Berezin, president of the Marketing Guild.
According to the co-chairman of Roskontrol Alexander Borisov, about 80% of discounts are pure deception. So, Roskontrol revealed cases when goods were sold at discount prices in stores than before the sale began.