Unprecedented discounts stabilized demand
31.07.2015 2820

Unprecedented discounts stabilized demand

Sales of shoes, apparel, and electronics doubled due to declining purchasing power. To stabilize the situation, retailers resort to unprecedented discounts.

“Retailers saw that there were no sales - they began to move, arrange discounts, and special offers. As a result, in April-May, the average bill for shoes, clothes and household appliances was higher than the average bill for the same goods in April-May last year, not by 60%, but only by 10-15%. As a result, for some positions, the drop in demand has completely stopped, for others it continues, but not on such a scale, ”said Igor Berezin, president of the Marketing Guild.

According to the co-chairman of Roskontrol Alexander Borisov, about 80% of discounts are pure deception. So, Roskontrol revealed cases when goods were sold at discount prices in stores than before the sale began.

Sales of shoes, apparel, and electronics doubled due to declining purchasing power.

Latest News

Coccinelle has launched an advertising campaign for autumn-winter 2022

Italian handbags and accessories brand Coccinelle has launched a new advertising campaign for its fall-winter 2022 collection called #WeAreOne. The black and white shots feature Coccinelle Beat bags, Coccinelle Magie and this season's new icon,…
07.10.2022 72

Russian shopping centers lose traffic and tenants

The Russian Council of Shopping Centers (RSTC) appealed to the governors of the regions with a request for assistance to the retail real estate market, which is in an extremely difficult situation. Against the backdrop of political and economic developments, as well as the transformation…
06.10.2022 77

Golden Goose acquires its main sneaker supplier

On Wednesday, Golden Goose, known for its Superstar sneakers, announced the acquisition of Italian Fashion Team, the main supplier and manufacturer of luxury sneaker brand Golden Goose. The amount of the deal was not disclosed...
06.10.2022 244

Kari adds new product categories to the range of family hypermarkets

Russian shoe retailer Kari continues to experiment with retail formats and assortment. This summer, the three well-established formats of Kari shoe retail - Kari shoe stores, Kari Kids for children and Kari Hyper hypermarkets - ...
06.10.2022 222

Bikkembergs released a collection of his own hits from 1990 and 2000.

Antwerp-born fashion brand Bikkembergs has launched an archival project, a collection of fifty-three items from the past. “These are things that don’t need to be updated to make people like them, they just need to be redone…
05.10.2022 213
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning