Rieker
Non-core assets
24.04.2012 1871

Non-core assets

Obuv Rossii has opened the first Emilia Estra bag store

On April 24, the first Emilia Estra bag shop opened in Tyumen. Obuv Rossii, which owns the Emilia Estra brand, is increasing the share of footwear in retail sales and is launching a new store format in test mode - a specialized chain selling bags. By the end of 2012, 5 Emilia Estra stores will be opened in Novosibirsk, Krasnoyarsk, Omsk, Kemerovo.

“Bags are one of the priority directions for the development of footwear in our network,” comments Anton Titov, director of Obuv Rossii. - In 2011, sales of related products in the Obuv Rossii chains amounted to 100 million rubles. - 5% of retail revenue. In 2012, the company plans to triple the sales of footwear products and bring them to 300 million rubles, and increase the share to 10%. "

The average area of ​​new stores will be 50-60 sq. M. They will be located in walkable places, on shopping streets, near shoe and clothing stores. Investments in one outlet will amount to 1-1,5 million rubles. The main assortment of new stores is bags under its own brand Emilia Estra, price range - from 1890 - 2490 rubles. Other related products will also be presented - Emilia Estra tights, leather goods.

Emilia Estra is a youth fashion brand that operates in the economy segment. At first, footwear was sold under this brand, but in 2010 it was decided to expand the range of Emilia Estra with accessories - bags. Since autumn 2011, Obuv Rossii has been selling a new product line - Emilia Estra tights. Emilia Estra collections reflect the fashion trends of each season. The buyers of the Emilia Estra brand are girls and young women 20-30 years old. Shoes and bags are made of inexpensive materials - artificial leather, textiles, velor.

Obuv Rossii is a federal footwear retail company, one of the five largest footwear retailers in Russia. It develops two chains - Westfalica (monobrand, mid-price segment) and Pedestrian (economy chain), as well as the inexpensive youth brand Emilia Estra. Today, 180 stores of the company operate in 56 cities of Siberia, the Urals, the central part of Russia, the Volga region and the Far East. Revenue in 2011 amounted to 2,203 billion rubles.

Obuv Rossii opened the first Emilia Estra handbag store. 24 On April, Tyumen launched the first Emilia Estra handbag store. Russia's Shoes, which owns the Emilia Estra brand, increases its share ...
5
1
Rating

Latest News

Wildberries increased turnover in the 1st half of 2021 by 70%

According to the results of the first half of 2021, the sales turnover of the online retailer Wildberries increased by 70% year-on-year, and amounted to 303 billion rubles. The growth in sales of goods in pieces amounted to 82%, - noted in a press release ...
02.08.2021 116

World Footwear 2021 Yearbook: 2020 has been a tough year for the global footwear industry

2020 was a tough year for the footwear industry, but better than predicted. In 2020, footwear production and exports fell 15,8% and 19%, respectively, according to the Portuguese World Footwear 2021 Yearbook ...
02.08.2021 103

Adidas x Lego has released a new collection of Ultraboost DNA sneakers for adults and kids

The design of the latest sneaker collection created by the adidas and Lego collaboration is firmly associated with the most famous children's designer. Like the previous adidas x Lego collections, the models in this line feature a heel counter with ...
01.08.2021 135

YouTube Shoes Report: what awaits us in August?

In this issue of Shoes Report News we tell: when and where the Euro Shoes exhibition will take place, which brands and from which countries will be exhibitors, eco-trends in the production of shoes, the rise in prices for shoes and clothes, you can now buy wholesale shoes online, wholesale ...
30.07.2021 888

A laboratory for testing labeled goods appeared in Russia

The Association of Retail Companies, the TrekMark company and the operator of the national labeling system, Honest Sign, have opened a laboratory for testing labeling codes on goods. The center appeared on behalf of the Ministry of Industry and Trade on the basis of ...
30.07.2021 273
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning