NeroGiardini will continue to invest in Russia
27.03.2015 6063

NeroGiardini will continue to invest in Russia

Russia remains the main foreign market for the Italian brand of shoes and accessories NeroGiardini, so investments in the crisis will only increase, said brand founder and CEO Enrico Bracalente during the announcement of the financial results of the 2014 year.

Bag Spa, which owns the NeroGiardini brand, ended the reporting period with a 6% increase in turnover to € 204 million. At the same time, the share of exports increased to 20%, having doubled over the past two years, primarily due to high sales of footwear, accessories and a younger line - clothing - in Russia.

“We believe in the potential of the Russian market,” Bracalente said, “and are planning significant investments to reduce the delivery time of our products to Russian customers. At the same time, the advertising budget will be increased. Russia is experiencing the fallout of the ruble, the tense situation in Ukraine, and diplomatic disagreements with the European Union. But I am sure that it is at this moment that you need to invest. "

According to Bracalente, the company aims to increase turnover in Russia to 20 million euros from the current 15 already in the 2016 year. This will be facilitated by the opening of our own warehouse in Moscow, planned for the summer, which will allow us to deliver goods more quickly to multi-brand networks, which are the main sales channel for the brand throughout the country, and will also help Russian customers avoid the consequences of possible currency fluctuations during the season.

Russia remains the main foreign market for the Italian footwear and accessories brand NeroGiardini, so investments in the crisis will only increase, the founder and CEO said.

Latest News

LIMÉ opened a flagship in a mansion on Kuznetsky Most

The flagship store of Russian clothing retail LIMÉ opened on five floors of an old mansion built in 1903 on Kuznetsky Most Street in Moscow. The store occupied the space of the former Nike flagship. And even earlier in the 1940s. Here…
23.07.2024 62

Rendez-Vous launched cross-promotion with Ile de Beaute

Russian shoe retailer Rendez-Vous continues to launch cross-promotions with different companies from the retail sector. One of Rendez-Vous’s regular partners is the cosmetic chain “Ile de Beaute.” Two brands...
23.07.2024 85

Tom Ford changes creative director

Peter Hawkings, Tom Ford's longtime deputy who took over as the brand's creative director in 2023, has left the business, BOF writes, citing a statement from the Estée Lauder company. A successor will be announced in the "near future" -...
22.07.2024 252

Balenciaga promotes Rodeo Bag with the help of three star actresses

The advertising campaign for the luxury brand Balenciaga Rodeo Bag launched on July 18. Its main characters were three actresses - Isabelle Huppert, Kim Kardashian and Naomi...
22.07.2024 271

Adidas pulls out of sneaker campaign featuring Bella Hadid

A recently launched advertising campaign for Adidas Originals sneakers, the face of which was chosen by American supermodel Bella Hadid, unexpectedly found itself at the center of a public scandal. The ad caught the attention of the American Jewish...
22.07.2024 385
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning