In 2014, the Russian e-commerce market increased by 25,9%, to 597 billion rubles, which does not reach 5% of the total retail volume.
According to PwC, the e-commerce market in Russia is only 3,3% of the total retail volume. According to experts, online sales are growing due to the growth of active users in the regions and the spread of smartphones. Despite this, more than half of Russians are stopped by the inconvenience of mobile versions of sites.
80% of respondents still visit offline stores before making an online purchase. Such information is contained in the materials of the Association of e-commerce companies.