The first German shoe salon THOMAS MÜNZ will open on Nevsky Prospekt
29 April 2012 on Nevsky Prospect will open the first in St. Petersburg conceptual salon of German shoes under the brand THOMAS MÜNZ. The salon on Nevsky Prospekt will be housed in an area of 165 sq. m., where previously the shoe retailer was also located and will be implemented in a new concept for the brand, which in the future will be replicated in all newly opened stores. ASTERA company in alliance with BNP Paribas Real Estate provided interior design services.
THOMAS MÜNZ is one of the brands of the German footwear manufacturer MÜNZ - SCHUHFABRIK GmbH. THOMAS MÜNZ shoes are manufactured in factories located in Europe, South America and Southeast Asia. The entire production process is carried out under the control of the head office of the company.
Previously, the brand was distributed through a network of M.SHOES branded stores and through multi-brand stores in 53 regions of Russia. In 2011, the company began rebranding and is now developing the new THOMAS MÜNZ brand, often opening stores at the M.SHOES outlets. It is still unknown whether the company will retain both brands, or leave only THOMAS MÜNZ. Today, in St. Petersburg there are 6 stores under the M.SHOES brand, in Moscow and Moscow Region there are 18 stores M.SHOES (including one discount) and 11 stores THOMAS MÜNZ.
“In the coming years, our company has adopted a strategy to expand the THOMAS MÜNZ network into new regions,” says Dmitry Glazin, Commercial Director of the company. “We begin to enter the market of each region by opening our first showrooms in the best places in the city, which allows us to quickly increase recognition brand. That is why the company opens its first flagship salon THOMAS MÜNZ on Nevsky Prospekt in St. Petersburg. In the future, the company plans to actively develop a branded retail network in the North-West region. ”
“The tendency that emerged after the 2008 crisis of the year remains on the built-in premises market: tenants prefer to occupy premises that previously housed a tenant of the same segment. This allows the retailer to open the outlet in a short time, ”says Lyudmila Reva, director of ASTERA in an alliance with BNP Paribas Real Estate.“ Since the beginning of 2012, our company has closed a number of rental transactions for premises on the central streets of St. Petersburg, which resulted in a change of one operator shoes on another. The ABC Shoes store has opened on Kirochnaya Street, the Hogl store will soon appear on Vladimirsky Prospekt, both of the premises were previously occupied by the Step Toward network. About this writes shopandmall.ru.