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New Balance and Salehe Bemberi launch a new sneaker model New Balance x Salehe Bembury, 574 YURT
04.11.2021 520

New Balance and Salehe Bemberi launch a new sneaker model

The American sneaker brand New Balance and the American designer Salehe Bemberi, who creates luxury items in the street-style style and is the vice president in charge of sneakers and men's shoes at Versace, have released another collaboration.

New Balance x Salehe Bembury, 574 YURT New Balance x Salehe Bembury, 574 YURT

The joint collection includes clothing and sneaker model 574 YURT, stylish sneakers for walking on rough terrain. The yurt, a round tent made of leathers or felt, became a key element that inspired Salekh to create a new sneaker model and a clothing collection.

He used earthy hues and vibrant colors, trying to convey the natural mood in both the design and the colors of the pieces. The functionality of the new 574 YURT sneaker model is added by the presence of a whistle in the shoe construction, from the point of view of Saleh, an important element of hiking equipment that should not be forgotten when going on the road.

New Balance x Salehe Bembury, 574 YURT New Balance x Salehe Bembury, 574 YURT

“To be honest, initially there were no whistle experts among us. At New Balance, however, we value functionality at every level, so our team is dedicated to finding the right balance between visual appeal and functionality. The main thing was to make sure that the sound of the whistle remained as it should, and after a long day on your feet! Says Yenny Hsieh, senior technical designer for shoe design at New Balance.

According to her, in addition to the whistle, a number of technically complex elements were also used in the design of the model. The company tried to combine a historical canvas with something unusual, which would allow to apply technologies that are not already used in an unusual way and at the same time bypass certain production restrictions.

The collection of clothes will not be presented in Russia. Model 574 YURT New Balance x Salehe Bembury is already on sale at newbalance.ru. 

The American sneaker brand New Balance and the American designer Salehe Bemberi, who creates luxury items in the style of street-style and is the vice president in charge of the production of sneakers and men ...
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