The American brand New Balance annually holds a Gray Day campaign in honor of the release of the New Balance 990 model, in this series the sneakers are traditionally exclusively available in gray. This year, a pop-up store in Hong Kong will be opened as part of the promotion, where only gray New Balance sneakers will be presented.
This year, Gray Day for New Balance will last two weeks from August 23 to September 8. The pop-up store “The Gray Store” will operate in Hong Kong on these dates, the interior space of which will also be exclusively in gray - gray concrete walls, gray lamps and black and white photographs.
The pop-up store will feature New Balance 997 and 997 Sport sneakers with the brand name “new balance Made in USA” and the brand logo. Also, the Hong Kong store provides an additional range of sneakers for fans of brand models such as 990v2, 990v5, 991, 996, 576 and others.