Nike lost president
25.06.2013 3893

Nike lost president

Charlie Denson, president of Nike Brand for 34 years, leaves the company, reported. In January 2014, the top manager retires. In his place is Trevor Edwards, Nike’s current executive vice president of brand management and category management.

“Charlie practically built up the Nike brand and helped strengthen the brand’s position around the world. I’ve worked with him for more than 30 years, and I’ll miss him,” comments Mark Parker, Nike, Inc’s chief executive officer. “But we have a well-thought out succession strategy.” and formed an experienced, customer-oriented executive management team with the in-depth knowledge, grip and brand knowledge necessary to ensure Nike's continued sustainable growth in the long run. "

Bloomberg notes that all these changes in Nike are taking place against the backdrop of a fall in company sales. Nike is currently pursuing an active campaign to increase profitability. One of the brand’s main goals is to increase sales in China, one of the key markets for the brand.

Charlie Denson, president of Nike Brand for 34 years, leaves the company, reported. In January 2014, the top manager retires. In his place comes Trevor ...

Latest News

Adidas pulls out of sneaker campaign featuring Bella Hadid

A recently launched advertising campaign for Adidas Originals sneakers, the face of which was chosen by American supermodel Bella Hadid, unexpectedly found itself at the center of a public scandal. The ad caught the attention of the American Jewish...
22.07.2024 154

Sneakers with Donald Trump's victory image become bestsellers

"Fight Fight Fight" is the name of a pair of high-top sneakers featuring a victorious image of Donald Trump after the attack. The shoes, which the politician released in memory of the terrorist attack in Pennsylvania, were produced in an edition of 4700 pairs, and were a commercial success. Pair…
20.07.2024 468

Birkenstock opens first store in Paris

Birkenstock's first Parisian store opens this Saturday. Two-story store with an area of ​​130 sq. meters is located in the heart of the fashionable Parisian Marais quarter, where interior showrooms, art galleries, boutiques,…
19.07.2024 547

OrthoLite expands its production center in Europe

The American insoles manufacturer has announced the expansion of its European facility, OrthoLite Europa (OEU), located in Almansa, Spain. The company strives to become closer to European partners and aims to increase…
18.07.2024 694

Almaty will host an exhibition of footwear, fur, leather and accessories Euro Shoes@CAF

From August 18 to 20, the main exhibition of the fashion industry in Central Asia - Central Asia Fashion (CAF) will be held in Almaty at the Atakent exhibition complex. For the fourth season of CAF, it is being held with the support of the Moscow International Footwear and…
17.07.2024 593
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning