Nike lost president
25.06.2013 4408

Nike lost president

Charlie Denson, president of Nike Brand for 34 years, leaves the company, fashionunited.ru reported. In January 2014, the top manager retires. In his place is Trevor Edwards, Nike’s current executive vice president of brand management and category management.

“Charlie practically built up the Nike brand and helped strengthen the brand’s position around the world. I’ve worked with him for more than 30 years, and I’ll miss him,” comments Mark Parker, Nike, Inc’s chief executive officer. “But we have a well-thought out succession strategy.” and formed an experienced, customer-oriented executive management team with the in-depth knowledge, grip and brand knowledge necessary to ensure Nike's continued sustainable growth in the long run. "

Bloomberg notes that all these changes in Nike are taking place against the backdrop of a fall in company sales. Nike is currently pursuing an active campaign to increase profitability. One of the brand’s main goals is to increase sales in China, one of the key markets for the brand.

Charlie Denson, president of Nike Brand for 34 years, leaves the company, fashionunited.ru reported. In January 2014, the top manager retires. In his place comes Trevor ...
5
1
Rating

Latest News

US May Impose 50% Tariff on Brazilian Exports

The US threat to impose a 50 percent tariff on Brazilian imports from August 1 is putting pressure on shoe companies that produce shoes in Brazil, writes…
11.07.2025 218

Sportmaster sues Kari

Sportmaster is suing Kari, according to information from the Arbitration Court's card index, for violating exclusive rights to a trademark. In March, the sports goods chain filed a claim for 1,3 million rubles in the Moscow Arbitration Court, and the hearing…
11.07.2025 253

Fly on Euro Shoes

Fly, a regular participant in the Euro Shoes shoe exhibition, is preparing to present new collections of its brands at the August exhibition in Moscow – Italian W6YZ, French Laura Vita, Spanish Pitas and…
11.07.2025 229

Multi-brand store chain Hiker has launched a dacha advertising campaign

The heroes of the Hiker campaign, entitled “The Shape of Your Freedom,” were the retailer’s customers, who were photographed wearing clothes and shoes that they had purchased in Hiker stores in a country-style…
10.07.2025 289

Christian Louboutin Releases Capsule Collection of Cassia Lace Up Shoes in Nude Shades

French designer Christian Louboutin picked up the ballet shoe trend with the release of the Cassia Lace Up shoes. These high-heeled shoes have a square “pointe” toe and ribbons that tie at the…
10.07.2025 285
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning