Inventive Retail Group, which develops Apple, Sony, Lego brands in Russia, in cooperation with Nike, opened the first Nike chain concept store in St. Petersburg.
On the area 351 square. m. not only the store, but also a sports club. In the concept store, a separate NTC training zone was created (Nike Training Club), lockers for clothes, a board with a training schedule and a special stand with an iPad were placed on which everyone can sign up for training at the NTC club and Nike + Running Club. Also, visitors to the concept store can use the Nike Training Club iPhone app, which includes more than 85 individual workouts.
The store includes the most complete assortment of shoes and is the largest Nike store in St. Petersburg. He also provides a number of unique additional services to his clients. For example, right in the store on the form you can put the logo, number and name of the buyer. Also, any symbols can be applied to the client’s boots.
Inventive Retail Group plans to recoup the investment within two years.
The Nike concept store in St. Petersburg is not the first in Russia. - At the beginning of 2013, a store of a similar format was opened in Moscow, in the Metropolis shopping center. Over the past few years, Nike has launched similar projects in 9 cities in the United States, as well as in London, Stockholm and other cities around the world.