Nike opened a concept store in St. Petersburg
27.06.2013 6158

Nike opened a concept store in St. Petersburg

Inventive Retail Group, which develops Apple, Sony, Lego brands in Russia, in cooperation with Nike, opened the first Nike chain concept store in St. Petersburg.

On the area 351 square. m. not only the store, but also a sports club. In the concept store, a separate NTC training zone was created (Nike Training Club), lockers for clothes, a board with a training schedule and a special stand with an iPad were placed on which everyone can sign up for training at the NTC club and Nike + Running Club. Also, visitors to the concept store can use the Nike Training Club iPhone app, which includes more than 85 individual workouts.

The store includes the most complete assortment of shoes and is the largest Nike store in St. Petersburg. He also provides a number of unique additional services to his clients. For example, right in the store on the form you can put the logo, number and name of the buyer. Also, any symbols can be applied to the client’s boots.

Inventive Retail Group plans to recoup the investment within two years.

The Nike concept store in St. Petersburg is not the first in Russia. - At the beginning of 2013, a store of a similar format was opened in Moscow, in the Metropolis shopping center. Over the past few years, Nike has launched similar projects in 9 cities in the United States, as well as in London, Stockholm and other cities around the world.

Inventive Retail Group, which develops the brands Apple, Sony, Lego in Russia, in cooperation with Nike has opened the first concept store of the chain in St. Petersburg ...
5
1
Rating

Latest News

Tamaris presented a new spring-summer collection of the NEWD premium line.

Elegant luxury – that’s what this line of the German brand can be called. The new collection includes premium models that will perfectly complete any look and become a spectacular addition…
21.05.2024 162

Sport Casual Moscow will present collections of sports and hiking shoes, clothing and equipment

The summer exhibition and presentation of Sport Casual Moscow will be held in Moscow, at the Izmailovo Alfa Hotel on June 3-5, 2024 with the support of the Ministry of Industry and Trade of Russia and the Russian Outdoor Group (Russian Outdoor…
21.05.2024 190

Jimmy Choo selects Princess Gauravi Kumari as its brand ambassador for India

Jimmy Choo is strengthening its position in India, the luxury footwear and accessories brand has attracted an Indian princess to its advertising campaign. Jaipur royal family member Princess Gauravi Kumari has been appointed Jimmy Choo India brand ambassador, writes...
21.05.2024 258

France sees a stronger leather trade surplus in 2023.

France sees leather exports grow by 6% in 2023 to reach €1 billion, while imports remain stable at €14 billion. A trade surplus of €5 billion was possible in...
21.05.2024 217

Ronnie Fieg turned Clarks loafers into sandals

The ongoing collaboration between Clarks and Kith sees the British moccasin brand launch two new sandal styles for spring/summer 2024. The new Ridgevale and Brixham silhouettes are available in four colourways...
20.05.2024 461
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning