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Nike spent a million on "Olympic advertising"
02.08.2012 1618

Nike spent a million on "Olympic advertising"

Ebiquity, commissioned by Marketing Magazine, conducted a study of the advertising activity of firms that are not sponsors of the London Olympics, but compete with those who have received this privilege. It turned out that most of these brands did not try to use the sporting event for their own purposes and oppose themselves to official sponsors.

The exception was the company that is directly related to sports, writes fashionunited.ru. For example, the Nike brand, which launched a large advertising campaign and almost doubled its costs, from 530 thousand to 1 million pounds.

Ebiquity commissioned by Marketing Magazine conducted a study of the advertising activity of companies that are not sponsors of the London Olympics, but compete with those who received such ...
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