Nike spent a million on "Olympic advertising"
02.08.2012 3291

Nike spent a million on "Olympic advertising"

Ebiquity, commissioned by Marketing Magazine, conducted a study of the advertising activity of firms that are not sponsors of the London Olympics, but compete with those who have received this privilege. It turned out that most of these brands did not try to use the sporting event for their own purposes and oppose themselves to official sponsors.

The exception was the company that is directly related to sports, writes fashionunited.ru. For example, the Nike brand, which launched a large advertising campaign and almost doubled its costs, from 530 thousand to 1 million pounds.

Ebiquity commissioned by Marketing Magazine conducted a study of the advertising activity of companies that are not sponsors of the London Olympics, but compete with those who received such ...
5
1
Rating

Latest News

Pitti Uomo opens in Florence tomorrow

The international men's fashion fair Pitti Uomo kicks off in Florence from June 17 to 20. It will continue with Milan Fashion Week from June 20 to 24. For its 108th edition, Pitti Uomo announces nearly 750 exhibitors, 43% of which…
16.06.2025 116

Geox presented its Fall-Winter 2025/26 collection in Moscow

On June 5, in the very center of the Russian capital, in one of the charming spaces of Kitay-gorod, the Italian brand of footwear, clothing and accessories Geox presented its new collection for the Fall-Winter season…
11.06.2025 565

Rxbshoes Releases Collaboration With Artist Sergey Kretenchuk

A collaboration between the St. Petersburg brand of premium handmade footwear rxbshoes and the multidisciplinary artist (also from the city on the Neva) Sergey…
11.06.2025 465

Nike Accused of Misusing Image of Venetian Gondoliers

A Nike advert has sparked controversy in Italy. An advertising photo shoot for the American brand features shots of Venice gondoliers wearing Nike Air Max Dn 8 sneakers. Such images were used in the From…
11.06.2025 529

Eco-tax rates are expected to increase in 2026

The Ministry of Natural Resources and Environment, together with the Russian Environmental Operator (REO), have prepared a proposal to increase the rates of the environmental fee for recycling packaging and used goods. The rates are not…
10.06.2025 570
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning