Nike in the Bottle
On October 29, the Nike corner opened at Flacon, which presents the widest line of shoes, clothing and equipment for basketball.
Basketball has always been a special category for Nike, starting with a partnership with Michael Jordan, who forever changed the game and ending with a partnership with the best teams and basketball players in the world.
The event was attended by CSKA basketball players, Evgeny Voronov and Drew Nicholas. They talked about the start of their professional career and participated in mini-competitions.
“It's great that now there is a store in Moscow where you can find everything you need in one place. I have no doubt that it will become popular among basketball fans - there is even a ring here. You can come at a convenient time, buy your favorite sneakers and test them immediately, ”commented CSKA attacking defender Evgeny Voronov.
At the opening of the store, guests were presented with a special area dedicated to the legendary Nike Air Force 1 basketball sneakers, the first model of which appeared in the 1982 year. In the 2012 year, Air Force 1 marks 30 years.
“The AirForce is without a doubt an iconic model for any basketball player. Nobody plays in them anymore, but they have been a symbol of basketball for 30 years, ”added CSKA player Drew Nicholas.
On October 29, the Nike Corner opened in the "Bottle", which presents the widest line of shoes, clothes and equipment for basketball. Basketball has always been a special category for Nike, starting with ...
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Offline vs. Marketplaces: How to Survive and Win in 2026?
In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
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PETER KAISER - the best brand of 2025!
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
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Technology Selling Issues
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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