Nike is going to modernize its own retail in Dubai in 2018 and opens the flagship store Niketown in the largest city of the United Arab Emirates, writes worldfootwear.com.
The new retail of the sports brand will include the Nike lab store concept store, which presents limited collections of brand collaborations, rare clothing and footwear models, and the Nike Jordan collection.
So far, the company has not made an official statement about opening a store in Dubai. But as soon as the information is confirmed, Dubai will be the ninth in the list of cities in which there are Nike lab stores, today including Milan, London, Tokyo, Chicago, Paris, New York, Shanghai and Beijing.
It is expected that the new Niketown in Dubai will be the largest in the world, and will overtake London's Niketown, which is spread over four floors and covers an area of 42000 sq. meters.
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