The Nike online store began accepting orders for delivery to Russia and opened the NIKEiD shoe customization service. Buyers will be able to customize, that is, create a unique pair based on the Nike model, independently choosing colors and design elements, not only urban sneakers, but also running models, soccer shoes, basketball shoes, skateboarding, as well as the Jordan line. The online store will provide customers with access to an expanded range of sports shoes and equipment, as well as to exclusive lines and complementary colors that are not represented in offline retail outlets. The list of Russian settlements where Nike.com is delivered includes 15 largest cities of the country, including Moscow, St. Petersburg, Kazan, Chelyabinsk, Novosibirsk, Samara, Omsk, Perm and Nizhny Novgorod.
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