The American manufacturer of sportswear, footwear and accessories Nike intends to reduce about 2% of the staff, that is, about 1, 4 thousand people (more than 70 thousand people work in the company). Also, the collection of shoe models of the brand will be reduced by a quarter. And the number of local offices of the company will decrease from six (North America; Europe, the Middle East and Africa; Greater China; Latin America and the Asia-Pacific region) to four, Kommersant writes.
Nike will focus on development in 12 cities in 10 countries of the world, including New York, Berlin, Barcelona, Paris, Beijing, Tokyo. The company wants to focus on 12 key cities in 10 countries around the world. According to the company's development plan, by 2020, these cities will account for up to 80% of Nike's total revenue.
The restructuring of the company was caused by unsatisfactory results from the point of view of investors of the economic activity of the enterprise. Although Nike sales in the third quarter grew by 5% to $ 8,4 billion, they were below expectations and disappointed investors. The company's shares today fell by 2,8%.