Rieker
New Monroe Campaign
14.08.2012 1670

New Monroe Campaign

The Monroe company has launched a federal advertising campaign dedicated to the action "Real prices for leather shoes"

From August 10 to September 5, 2012 in all stores of the federal footwear network "MONRO" of Russia there is an action "Real prices for leather footwear - this is Montreal!" According to the terms of the promotion, the price for specific models of women's shoes made of genuine leather is 1290 rubles, men's shoes made of genuine leather - 990 rubles and children's shoes - 790 rubles.

“Shoes made of genuine leather are the best choice for Russian climatic conditions. However, the price level for shoes made from natural materials is traditionally high. The Monroe company successfully refutes this stereotype by setting comfortable prices for leather shoes for the whole family. Shoes made of genuine leather in "Monroe" are becoming even more affordable for residents of Russia. I am sure that our offer will be appreciated by buyers, ”comments Andrey Kalmykov, Marketing Director of the federal footwear chain“ Monroe ”.

The main idea behind the positioning of the campaign is the extraordinary availability of prices for genuine leather shoes at Monroe. The creative concept of the advertising campaign was developed by the strength of the Monroe team and implemented through the name, slogan and visualization.

The advertising layout is made in a laconic style - the accent is made on a sample of genuine leather with footwear silhouettes embossed on it. Play on words in the slogan "It's Montreal!" is designed to create an image of a special reality from "Monroe", in which everything is possible, where prices for leather shoes are really affordable. This slogan will be used in the whole cycle of seasonal advertising campaigns, uniting them with a common idea.

A wide advertising campaign covering all the cities where the Monroe chain operates, 73 cities in total, is designed to highlight the action. Promotion will be carried out through the main communication channels. ATL will include: television, print media, transport, including metro, outdoor advertising, residential elevators; BTL - promotions. Television coverage will involve both regional TV channels and federal channels: Channel One, Russia-1, TNT, NTV and TV Channel STS.

Monroe Company has launched a federal advertising campaign dedicated to the campaign “Real Prices for Leather Shoes” From August 10 to September 5 on 2012. in all stores of the federal shoe network "MONRO" ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Expo Riva Schuh & Gardabags took place in Italy

The January exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags in Italy has ended. The event was attended by 430 exhibitors from more than 30 countries, the exhibition received 3500 visitors from 86…
21.01.2022 195

OR Group made a technical default on bonds

OR Group (former Obuv Rossii Group of Companies) failed to redeem bonds for 0,6 billion rubles on time, allowing a technical default. The holder of the bonds is Promsvyazbank (PSB), with which negotiations are underway. If they fail, the group...
21.01.2022 237

The collaboration between New Balance and artist Joshua Wades has released an updated version of the New Balance 57/40

In the design of the new New Balance 57/40 NB model, created in collaboration with the artist Joshua Vaidsaom, there are flecks - traces of paint that are reminiscent of the artist's youth and his passion ...
20.01.2022 181

MICAM postponed to March

The organizers of Europe's largest international footwear exhibition MICAM have announced the postponement of the date of the event. The exhibition will be held from 13 to 15 March instead of the originally scheduled dates - from 20 to 22…
20.01.2022 260

Detsky Mir recycled about 3 tons of footwear and textile waste

Detsky Mir Group and Dmitrovsky RTI Plant, the largest waste processing plant in Russia, summed up the results of the campaign “New life for unwanted clothes and shoes with benefits for you” for 2021…
20.01.2022 359
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning