Rieker
New Monroe Campaign
14.08.2012 2037

New Monroe Campaign

The Monroe company has launched a federal advertising campaign dedicated to the action "Real prices for leather shoes"

From August 10 to September 5, 2012 in all stores of the federal footwear network "MONRO" of Russia there is an action "Real prices for leather footwear - this is Montreal!" According to the terms of the promotion, the price for specific models of women's shoes made of genuine leather is 1290 rubles, men's shoes made of genuine leather - 990 rubles and children's shoes - 790 rubles.

“Shoes made of genuine leather are the best choice for Russian climatic conditions. However, the price level for shoes made from natural materials is traditionally high. The Monroe company successfully refutes this stereotype by setting comfortable prices for leather shoes for the whole family. Shoes made of genuine leather in "Monroe" are becoming even more affordable for residents of Russia. I am sure that our offer will be appreciated by buyers, ”comments Andrey Kalmykov, Marketing Director of the federal footwear chain“ Monroe ”.

The main idea behind the positioning of the campaign is the extraordinary availability of prices for genuine leather shoes at Monroe. The creative concept of the advertising campaign was developed by the strength of the Monroe team and implemented through the name, slogan and visualization.

The advertising layout is made in a laconic style - the accent is made on a sample of genuine leather with footwear silhouettes embossed on it. Play on words in the slogan "It's Montreal!" is designed to create an image of a special reality from "Monroe", in which everything is possible, where prices for leather shoes are really affordable. This slogan will be used in the whole cycle of seasonal advertising campaigns, uniting them with a common idea.

A wide advertising campaign covering all the cities where the Monroe chain operates, 73 cities in total, is designed to highlight the action. Promotion will be carried out through the main communication channels. ATL will include: television, print media, transport, including metro, outdoor advertising, residential elevators; BTL - promotions. Television coverage will involve both regional TV channels and federal channels: Channel One, Russia-1, TNT, NTV and TV Channel STS.

Monroe Company has launched a federal advertising campaign dedicated to the campaign “Real Prices for Leather Shoes” From August 10 to September 5 on 2012. in all stores of the federal shoe network "MONRO" ...
5
1
Rating

Latest News

Acne Studios introduced a pair of denim biker boots

For the fall 2023 season, Scandinavian footwear brand Acne Studios presented an unusual version of women's biker boots with a square toe, with a denim upper. A pair of shoes on the brand’s website is offered at a price…
21.09.2023 102

Loewe has released a model of shoes and ballet flats with huge bows

The Spanish luxury brand added a touch of femininity to its fall 2023 collection by releasing the rather extravagant Toy D'Orsay shoes. The classic pump with a glossy acrylic heel was released in pale beige velvet.…
21.09.2023 119

Detsky Mir Group purchased 58,26% of shares from minority shareholders

As part of the transformation of the company into a private business, which was announced in November 2022, PJSC Detsky Mir repurchased 58,26% of the shares from minority shareholders. This share was consolidated by a subsidiary of the company JSC DMF, which...
20.09.2023 127

Stuart Weitzman launched an advertising campaign with Chinese model He Kong

American women's shoe brand Stuart Weitzman supported its fall 2023 collection with the "Invincible Iconic" advertising campaign, starring Chinese supermodel He Kong. The photo shoot was shot by Karim Sadli in…
20.09.2023 251

China and Belarus strengthen bilateral cooperation in the leather industry

The Chinese Leather Industry Association and the Belarusian State Light Industry Agency signed a cooperation agreement to develop bilateral leather trade between the two countries, writes...
19.09.2023 227
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning