New Ecco Concept
27.04.2012 2704

New Ecco Concept

The first stores in the updated concept of Ecco Kids appeared in St. Petersburg and Moscow

Ecco, a world renowned footwear manufacturer, is introducing a new concept to the Russian market. In Moscow and St. Petersburg, the retailer opens specialized stores for children's shoes under the Ecco Kids brand. The volume of investments in opening one store is estimated at 200-250 thousand euros.

The format was developed specifically for the European market, said Dmitry Chuikov, director of development of the Ecco network in Russia. The first attempt to bring a new format to Russia was made more than two years ago in the regions, but was premature in the absence of demand in the post-crisis period. However, with the improvement of the economic situation in the country, the company decided to resume the project to launch a new format. Since 2011 of the year, Ecco Kids has opened in the largest shopping centers in St. Petersburg and Moscow.

The first stores in the updated concept of Ecco Kids appeared in the Grand Canyon and Mega Dybenko shopping centers in 2011, and in the first quarter of this year, a new store with an area of ​​46 square meters was launched in the Mega - Belaya Dacha shopping and entertainment center, next to the existing monobrand Ecco.

The retailer presents in a new format a collection for all ages from 1 years to 14 years (Infants and Kids), thus increasing the standard children's section by five times, and the range to 235 items. The store operates in a niche between middle plus and premium and today the format actually has no competitors in Russia.

According to Chuikov, who spoke at the conference “Changes as a Business Philosophy” at the REX-2012 exhibition, the opening of a store in Belaya Dacha allowed the company to increase sales of children's shoes by 56%. At the same time, sales of “adult” footwear in the adjacent store also increased, the growth was about 18%. The cumulative store turnover increased by 31%.

The company plans to further develop the new format: in 2012 Ecco is preparing to launch 5-6 children's stores in Moscow, mainly in shopping centers, although the street retail format is also being considered. In the future, the total number of Ecco Kids stores in the capital may grow to ten. The site malls.ru writes about it.

The first stores in the updated Ecco Kids concept appeared in St. Petersburg and Moscow. Ecco, a world-famous shoe manufacturer, is introducing a new concept in the Russian market. In Moscow and ...
5
1
Rating

Latest News

Fashion house Schiaparelli has released sneakers with socks in the shape of golden toes

For the first time in its history, the fashion brand Schiaparelli, revived in 2013, released sneakers. The shoe model corresponds to the style of the most surreal brand in world fashion. Schiaparelli creative director Daniel Roseberry,…
22.04.2024 171

Brunello Cucinelli increased revenue in the first quarter by 16,5%

With LVMH recently reporting a 2024% drop in revenue for the first quarter of 2 due to overall stagnation in the luxury market, Italian fashion house Brunello Cucinelli has bucked the trend. IN…
18.04.2024 319

Lamoda launches its own clothing and footwear brand

Russian online retailer Lamoda presented the first collection of its own women's clothing brand NUME. Exclusively on the Lamoda online platform under the NUME brand, about 90 items for women’s wardrobe are offered -…
18.04.2024 367

Shoe and clothing brands have released special collections for the 20th anniversary of the ST-JAMES boutique

The multi-brand boutique ST-JAMES, managed by a major player in the Russian fashion market, the Jamilco company, celebrates its 20th anniversary this year. A number of shoe and clothing brands represented in the boutique have prepared special…
18.04.2024 346

Balenciaga has released a new release of oversized 10XL sneakers

Fashion house Balenciaga debuted the 10XL sneaker during its fall 2024 runway show in Los Angeles back in December. At the time of the show, the first two color schemes of the new model were available for pre-order, which deliberately surprised...
17.04.2024 459
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning