Rieker
SANTONI's New Advertising Campaign: Addressing 20 Years
16.09.2011 8770

SANTONI's New Advertising Campaign: Addressing 20 Years

The Italian brand SANTONI launched an advertising campaign for the men's and women's fall-winter collection 2011-2012.

Elegant vintage models are considered as the best examples of the style, relevant at all times, and as an expression of good taste. In the design, language and tonality of SANTONI photography, all superfluous is very finely removed and the essence is left.

In the 1920s, the company's designers saw freedom of expression, ideals and forms. In a society that is fond of experiments in the field of style, Art Deco reigns supreme.

“We show respect to the modern avant-garde, complementing it with the attributes of other eras and trends in art: light without shadows makes everything more acute and frank; rich colors are reminiscent of paintings in the style of magical realism, such as the work of Edward Hopper; and the general atmosphere is the cinema of the 60s and 70s - between reality and sleep, ”the company emphasizes.

The new advertising campaign for the women and men Santoni Fall-Winter 2011-2012 collection will be available from September 2011 in the most important and prestigious Italian and international publications.

The Italian brand SANTONI launched an advertising campaign for the men's and women's fall-winter collection 2011-2012.
5
1
Rating

Latest News

The Pantone Institute named the color of 2024

According to the Pantone Color Institute, the main color of the upcoming 2024 will be the delicate orange-pink shade “Peach Fuzz” (13-1023 Peach…
08.12.2023 238

Romika, Westland and Gerry Weber will be sold under the Josef Seibel umbrella

German shoe manufacturer Josef Siebel has announced that from the fall-winter 2024 season it will merge and sell footwear brands Romika, Westland and Gerry Weber under its own name, writes…
08.12.2023 253

Sneaker production launches in Astrakhan

The Duna AST company plans to launch the production of sports shoes on the basis of the Astrakhan rubber footwear plant. The enterprise received preferential financing from the Industrial Development Fund of the Astrakhan Region, and at the end of the month it is expected...
07.12.2023 333

Adidas and Reebok will be sold in the new ASP retail in Russia

Clothing and footwear of the brands Adidas and Reebok, which officially left Russia, will be presented in the assortment of the new retail chain ASP, the first store of which will open in the Belaya Dacha outlet in Moscow this week, writes...
07.12.2023 388

Timberland and Kith release another collaboration

Founded by American designer Ronnie Fieg, street fashion brand Kith has worked to update the appearance of Timberland winter boots...
06.12.2023 336
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning