SANTONI's New Advertising Campaign: Addressing 20 Years
16.09.2011 8893

SANTONI's New Advertising Campaign: Addressing 20 Years

The Italian brand SANTONI launched an advertising campaign for the men's and women's fall-winter collection 2011-2012.

Elegant vintage models are considered as the best examples of the style, relevant at all times, and as an expression of good taste. In the design, language and tonality of SANTONI photography, all superfluous is very finely removed and the essence is left.

In the 1920s, the company's designers saw freedom of expression, ideals and forms. In a society that is fond of experiments in the field of style, Art Deco reigns supreme.

“We show respect to the modern avant-garde, complementing it with the attributes of other eras and trends in art: light without shadows makes everything more acute and frank; rich colors are reminiscent of paintings in the style of magical realism, such as the work of Edward Hopper; and the general atmosphere is the cinema of the 60s and 70s - between reality and sleep, ”the company emphasizes.

The new advertising campaign for the women and men Santoni Fall-Winter 2011-2012 collection will be available from September 2011 in the most important and prestigious Italian and international publications.

The Italian brand SANTONI launched an advertising campaign for the men's and women's fall-winter collection 2011-2012.
5
1
Rating

Latest News

Golden Goose sees double-digit growth

Ahead of its initial public offering (IPO) on the Milan Stock Exchange, Italian luxury brand Golden Goose, known for its Superstar sneakers and distressed look, reported an increase in net...
16.04.2024 29

Puma launches global advertising campaign for first time in 10 years

Puma is putting the spotlight on speed as its superpower in a new ad campaign, introducing itself as "the world's fastest sports brand." The campaign slogan is: “See The Game Like We Do: FOREVER. FASTER.” (translated from English: “Look at...
15.04.2024 39

Christian Louboutin aims to reach €1 billion in revenue

The Agnelli family, which controls Exor Holding, which in 2021 acquired a 24% stake in the French shoe brand Christian Louboutin for about $650 million, has set an ambitious goal for the brand - to reach revenues of 1 billion euros -...
15.04.2024 189

Italian designer Roberto Cavalli dies at the age of 83

One of the greatest fashion figures of the last 50 years and the ambassador of Made in Italy in the world has passed away, writes the Italian publication fashionmagazine.it.
15.04.2024 172

A collaboration between St.Friday Socks and the Konstantin Khabensky Foundation has been released

St. Petersburg brand of designer socks and accessories St.Friday Socks has released a collection of socks together with the Konstantin Khabensky Charitable Foundation in support of children and young adults with tumors…
14.04.2024 175
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning