Rieker
New Zebra Strategy
02.10.2012 1994

New Zebra Strategy

In September, the next meeting of the Mila management - shoes wholesale took place with the representative of TM Zebra Dmitry Stuk, in which the best manager of Fortis announced the adoption of a new strategy by the factory. Now the manufacturer will not invest in a free warehouse and intends to sew new collections according to requests made during the days of presentations at the offices of regional distributors. At the same time, stocks can be no more than 10% of the actually ordered volume and only in case of refusal of the participants of presentations from the product.

The factory's forecasts for the most effective scheme adopted have already begun to bear the first fruits. Confirmation of this is the school collection, which was sold with minimal leftovers. In addition, the manufacturer managed to increase the interest of entrepreneurs in seasonal presentations thanks to a 2013% renewal of the model range in the Spring-Summer 600 season, and to increase the coverage of exhibitions by creating two copies of the collection. At the presentation, the brand presented more than 27 new samples of footwear; in total, buyers ordered more than XNUMX thousand pairs. Summing up the results jointly, Mila's experts and Dmitry Stuk (TM Zebra) assessed this result as positive and noted that it surpassed last year's sales for the same product group.

“We fully support Zebra in the adopted innovations and also emphasize the importance of participation in the presentations of representatives of retail stores. This is a serious marketing cut, which helps to identify more and less successful models of children's shoes, plan production and sew only what the market will subsequently accept. That is why Mila gives priority in the distribution of reserves to those who make applications on the days of exhibitions ", - said the manager of Mila - wholesale shoes" Alexander Borodin.


In September, the next meeting of the Mila management - shoes wholesale took place with the representative of TM Zebra Dmitry Stuk, in which the best manager of Fortis announced the acceptance of ...
5
1
Rating

Latest News

Dr.Scholl collaborates with denim brand RE/DONE

The Dr.Scholl and RE/DONE collaboration reimagines the acclaimed Dr.Scholl Pescura sandal with wooden soles. The limited capsule collection went on sale in the spring-summer season…
27.03.2023 55

The online trading market in Russia grew by almost 40% in 2022

According to Data Insight, by the end of 2022, the turnover of online retail trade in Russia grew by 38% and reached 5,7 trillion rubles. In physical terms, the growth was 65%, up to 2,8 billion…
24.03.2023 243

Wildberries accepted the second phase of the logistics complex in Krasnodar

The Russian online retailer Wildberries is strengthening its own logistics infrastructure in various regions of Russia. In February 2023, the construction of the second stage of the logistics complex in Krasnodar was completed. The total area of ​​the logo center…
24.03.2023 266

Hey Dude aims to increase sales to $1 billion in 2023

Crocs Inc., which completed its acquisition of the Hey Dude brand in February last year, said the shoe brand's 2022 revenue exceeded initial expectations to reach $986,2 million. Crocs CEO Andrew Ries…
24.03.2023 238

Converse collaborates with streetwear brand Stüssy

Until the end of March, the iconic Converse Chuck 70 sneakers will appear in an updated version, thanks to the forthcoming collaboration between Converse and another American streetwear brand.
23.03.2023 335
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning