Rieker
New Zebra Strategy
02.10.2012 2135

New Zebra Strategy

In September, the next meeting of the Mila management - shoes wholesale took place with the representative of TM Zebra Dmitry Stuk, in which the best manager of Fortis announced the adoption of a new strategy by the factory. Now the manufacturer will not invest in a free warehouse and intends to sew new collections according to requests made during the days of presentations at the offices of regional distributors. At the same time, stocks can be no more than 10% of the actually ordered volume and only in case of refusal of the participants of presentations from the product.

The factory's forecasts for the most effective scheme adopted have already begun to bear the first fruits. Confirmation of this is the school collection, which was sold with minimal leftovers. In addition, the manufacturer managed to increase the interest of entrepreneurs in seasonal presentations thanks to a 2013% renewal of the model range in the Spring-Summer 600 season, and to increase the coverage of exhibitions by creating two copies of the collection. At the presentation, the brand presented more than 27 new samples of footwear; in total, buyers ordered more than XNUMX thousand pairs. Summing up the results jointly, Mila's experts and Dmitry Stuk (TM Zebra) assessed this result as positive and noted that it surpassed last year's sales for the same product group.

“We fully support Zebra in the adopted innovations and also emphasize the importance of participation in the presentations of representatives of retail stores. This is a serious marketing cut, which helps to identify more and less successful models of children's shoes, plan production and sew only what the market will subsequently accept. That is why Mila gives priority in the distribution of reserves to those who make applications on the days of exhibitions ", - said the manager of Mila - wholesale shoes" Alexander Borodin.


In September, the next meeting of the Mila management - shoes wholesale took place with the representative of TM Zebra Dmitry Stuk, in which the best manager of Fortis announced the acceptance of ...
5
1
Rating

Latest News

Acne Studios introduced a pair of denim biker boots

For the fall 2023 season, Scandinavian footwear brand Acne Studios presented an unusual version of women's biker boots with a square toe, with a denim upper. A pair of shoes on the brand’s website is offered at a price…
21.09.2023 102

Loewe has released a model of shoes and ballet flats with huge bows

The Spanish luxury brand added a touch of femininity to its fall 2023 collection by releasing the rather extravagant Toy D'Orsay shoes. The classic pump with a glossy acrylic heel was released in pale beige velvet.…
21.09.2023 119

Detsky Mir Group purchased 58,26% of shares from minority shareholders

As part of the transformation of the company into a private business, which was announced in November 2022, PJSC Detsky Mir repurchased 58,26% of the shares from minority shareholders. This share was consolidated by a subsidiary of the company JSC DMF, which...
20.09.2023 127

Stuart Weitzman launched an advertising campaign with Chinese model He Kong

American women's shoe brand Stuart Weitzman supported its fall 2023 collection with the "Invincible Iconic" advertising campaign, starring Chinese supermodel He Kong. The photo shoot was shot by Karim Sadli in…
20.09.2023 251

China and Belarus strengthen bilateral cooperation in the leather industry

The Chinese Leather Industry Association and the Belarusian State Light Industry Agency signed a cooperation agreement to develop bilateral leather trade between the two countries, writes...
19.09.2023 227
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning