New Zebra Strategy

In September, the next meeting of the Mila management - shoes wholesale took place with the representative of TM Zebra Dmitry Stuk, in which the best manager of Fortis announced the adoption of a new strategy by the factory. Now the manufacturer will not invest in a free warehouse and intends to sew new collections according to requests made during the days of presentations at the offices of regional distributors. At the same time, stocks can be no more than 10% of the actually ordered volume and only in case of refusal of the participants of presentations from the product.

The factory's forecasts for the most effective scheme adopted have already begun to bear the first fruits. Confirmation of this is the school collection, which was sold with minimal leftovers. In addition, the manufacturer managed to increase the interest of entrepreneurs in seasonal presentations thanks to a 2013% renewal of the model range in the Spring-Summer 600 season, and to increase the coverage of exhibitions by creating two copies of the collection. At the presentation, the brand presented more than 27 new samples of footwear; in total, buyers ordered more than XNUMX thousand pairs. Summing up the results jointly, Mila's experts and Dmitry Stuk (TM Zebra) assessed this result as positive and noted that it surpassed last year's sales for the same product group.

“We fully support Zebra in the adopted innovations and also emphasize the importance of participation in the presentations of representatives of retail stores. This is a serious marketing cut, which helps to identify more and less successful models of children's shoes, plan production and sew only what the market will subsequently accept. That is why Mila gives priority in the distribution of reserves to those who make applications on the days of exhibitions ", - said the manager of Mila - wholesale shoes" Alexander Borodin.