Deichmann's New Ad Campaign Filled With Feminism Ideas
Deichmann Launches Global Campaign #WorldIs Owned By You in support of his summer collection. The campaign promotes freedom of movement and erases borders between countries and continents.
The advertising photo image is intentionally shot against the backdrop of the “urban jungle”, the viewer is invited to guess what kind of city it is. And they may be New York and Paris and Moscow.
The author of the advertising campaign is a Berlin director and a committed feminist, Stephanie Soho, exploring in her works the theme of enhancing the role of women in the world, including in short films for large shoe giants like Nike and New Balance. The campaign for Deichmann did not become an exception, which can be briefly described as follows: “Attention, the keys to the city are in your hands. Today you freely cut through the stone jungle, and tomorrow you will conquer the whole world! ”
Stephanie recommends bending it for himself, armed with comfortable and trendy shoes from the brand’s most striking rulers, especially one that bears the name Graceland in tune with the campaign promises, where Deichmann offers fashionable sneakers, sandals and slip-on shoes as an alternative to sports shoes.
In Russia, the #Mir Owned campaign will “take you” to all cities where Deichmann brand stores are open, including Moscow, St. Petersburg, Nizhny Novgorod, Kazan, Krasnodar, Rostov-on-Don, Tver, Yaroslavl and Ryazan.
Deichmann - German brand of shoes and accessories at affordable prices. In the assortment of the brand are shoe collections for men, women and children. The Deichmann branded retail chain has 3800 stores in 26 countries around the world.
Deichmann launches a global campaign #WorldOwnYou to support its summer collection. The campaign promotes freedom of movement and blurs the borders between countries and ...
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Fur, and not only: types of lining
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Retail Arithmetic
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