The starting point for the creation of a new advertising campaign for the Philipp Plein luxury fashion brand was the debut show of the fall and winter men's and women's collections 2017 / 18. The inspiration of the season is the spirit of freedom of New York.
The new collection is a creative message to the neighborhoods of New York. It is they who create the feeling of home in a huge metropolis, in which people who come from different cities and countries find a common language. From the Bronx and Queens to Chelsea and the Upper East Side - neighborhoods form a character in a person, create an individuality.
The print “Neighborhood Kings” leitmotif runs through the entire collection, decorates many male and female models. The heroes of the advertising campaign - no matter who they are and where they come from - are the kings of their lives.
In collages created by Philippe Plein and graphic artist Jörg Huber exclusively for the Philipp Plein advertising campaign, the fall-winter 2017 / 18 is a unique combination that embodies the image of a freedom-loving and wayward city.