The American brand of shoes has released two new models of sneakers exclusively for women, and launched the #Dontcallme advertising campaign, which supports the idea of feminism.
In this campaign, Timberland advises women to be themselves and not be influenced by social stereotypes.
The advertising campaign is carried out by the brand in France. Three young French women, Clara Berry, Adeline Rapon, and Regina Anikii, were chosen as models for advertising shooting. Girls of different appearances and different styles are photographed against the backdrop of modern urban buildings. They showcase two new pairs of Timberland shoes that are designed exclusively for women and are ideal for everyday wear, for walking around the city.
Kiri Up - sneakers with a technological design. The pair is equipped with a flexible, breathable rubber sole; it looks very modern.
Boots Courmayeur - high boots made of genuine leather, with inserts a la chelsea - ideal shoes for city walks.
Both couples are created in collaboration with Italian designer Alberto Del Biondi. To create a photo shoot, the brand attracted the French photographer Louise Carrasco.