New Year's sales did not live up to expectations In the New Year holidays in the capital shopping center "Afimall"
12.01.2017 3366

New Year's sales did not live up to expectations

The period of traditionally high New Year sales this year did not meet the expectations of non-food retailers. In some stores, traffic fell by 30%, writes “Kommersant. "

In particular CEO of Inventive Retail Group (re: Store, Samsung, Sony Center, Lego, Nike, Street Beat, Rookie, etc.) Tikhon Smykov notes that the total traffic in shopping centers during the New Year holidays was significantly lower than expected.

Fashion Consulting Group CEO Anna Lebsak-Kleimans noted that last December did not bring high sales to the fashion segment. “The behavior of customers can be described as thoughtful and rational: people tend to buy exactly what they need, when they need it, and at the best price,” the expert comments.

The decline in retail turnover is a consequence of the macroeconomic crisis. According to Rosstat, in 2015 the volume of retail trade in non-food products decreased by 10,9% (to 14,12 trillion rubles) compared to the same period of the previous year, and by the end of 11 months of 2016 (period January - November) it fell by another 5,1% (to 10,4 trillion rubles).

According to the director general of the agency "Infoline-analytics" Mikhail Burmistrov, a general decrease in sales is indicated by sharply increased marketing activity of retailers: there were significantly more discounts and various promotions during the holidays this year than a year ago. The decline in retailers' sales, in his opinion, can be explained by a decrease in inflation "ruble prices for goods practically did not grow, and in the context of a decrease in real incomes of the population, the average check of retailers practically did not increase." According to Rosstat, in 2016 the inflation rate reached a record low for Russia at 5,4%, a year earlier it was 12,9%. Among the other factors that negatively impacted New Year's sales, the expert cites the reduction by citizens of their expenses, a 70 percent increase in cross-border trade turnover, as well as an increase in the number of Russians who went abroad for the winter holidays.

The period of traditionally high New Year sales this year did not meet the expectations of non-food retailers. In some stores, traffic fell by 30%, writes ...

Latest News

BeInOpen Forum will give an opportunity to declare about themselves 10 young brands from the world of fashion

The New Fashion Industry Forum BeInOpen will be held digitally on June 4 and announce the return of the Open Stage format, in which 10 young fashion brands will have a chance to present their project on ...
23.04.2021 83

Lamoda launched a section of exclusive items and collections for its XNUMXth anniversary

The Russian online platform for selling fashion goods celebrates its tenth anniversary. By this date, a special section of exclusive goods from world brands has been launched, which were specially created for the celebration of the decade ...
23.04.2021 101

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 148

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 159

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 171
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning