New Year's sales did not live up to expectations In the New Year holidays in the capital shopping center "Afimall"
12.01.2017 4536

New Year's sales did not live up to expectations

The period of traditionally high New Year sales this year did not meet the expectations of non-food retailers. In some stores, traffic fell by 30%, writes “Kommersant. "

In particular CEO of Inventive Retail Group (re: Store, Samsung, Sony Center, Lego, Nike, Street Beat, Rookie, etc.) Tikhon Smykov notes that the total traffic in shopping centers during the New Year holidays was significantly lower than expected.

Fashion Consulting Group CEO Anna Lebsak-Kleimans noted that last December did not bring high sales to the fashion segment. “The behavior of customers can be described as thoughtful and rational: people tend to buy exactly what they need, when they need it, and at the best price,” the expert comments.

The decline in retail turnover is a consequence of the macroeconomic crisis. According to Rosstat, in 2015 the volume of retail trade in non-food products decreased by 10,9% (to 14,12 trillion rubles) compared to the same period of the previous year, and by the end of 11 months of 2016 (period January - November) it fell by another 5,1% (to 10,4 trillion rubles).

According to the director general of the agency "Infoline-analytics" Mikhail Burmistrov, a general decrease in sales is indicated by sharply increased marketing activity of retailers: there were significantly more discounts and various promotions during the holidays this year than a year ago. The decline in retailers' sales, in his opinion, can be explained by a decrease in inflation "ruble prices for goods practically did not grow, and in the context of a decrease in real incomes of the population, the average check of retailers practically did not increase." According to Rosstat, in 2016 the inflation rate reached a record low for Russia at 5,4%, a year earlier it was 12,9%. Among the other factors that negatively impacted New Year's sales, the expert cites the reduction by citizens of their expenses, a 70 percent increase in cross-border trade turnover, as well as an increase in the number of Russians who went abroad for the winter holidays.



The period of traditionally high New Year sales this year did not meet the expectations of non-food retailers. In some stores, traffic fell by 30%, writes ...
5
1
Rating

Latest News

Post Archive Faction was a great success at Pitti Uomo in Milan

Yesterday, the South Korean brand Post Archive Faction (PAF) showed at the Milan men's fashion fair. "It's not a star being born yet, but it's certainly the biggest success of all the shows this week at Pitti Uomo," writes Fashion…
20.06.2025 266

Tod's Releases Volume 2 of Italian Hands – Artisanal Stories From Italy

Tod's Group has published the second volume of the book "Italian Hands – Artisanal Stories From Italy".
19.06.2025 331

EKONIKA opens fifth flagship store in new design concept

The fifth updated EKONIKA flagship opened today in the capital in the Aviapark shopping center. The store's retail space is 143,5 sq. m. And the brand's signature design, which was first introduced by the company last year and has already managed to…
18.06.2025 358

Detsky Mir has added capsules of summer accessories to its own brand collections

Detsky Mir continues to develop its own brands Futurino and Wapoo. The brands' summer collections include clothing and footwear, including bright plastic clogs with decorative jibbits. In addition to them, there are also cassoulet collections...
18.06.2025 390

Bob Marley's Family Collaborates With Shoe Brand Chaco

Sandals that reflect the spirit of Bob Marley's creativity were released in collaboration with the Bob Marley family and the American brand Chaco.
18.06.2025 316
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning