Rieker
New Year's sales did not live up to expectations In the New Year holidays in the capital shopping center "Afimall"
12.01.2017 3545

New Year's sales did not live up to expectations

The period of traditionally high New Year sales this year did not meet the expectations of non-food retailers. In some stores, traffic fell by 30%, writes “Kommersant. "

In particular CEO of Inventive Retail Group (re: Store, Samsung, Sony Center, Lego, Nike, Street Beat, Rookie, etc.) Tikhon Smykov notes that the total traffic in shopping centers during the New Year holidays was significantly lower than expected.

Fashion Consulting Group CEO Anna Lebsak-Kleimans noted that last December did not bring high sales to the fashion segment. “The behavior of customers can be described as thoughtful and rational: people tend to buy exactly what they need, when they need it, and at the best price,” the expert comments.

The decline in retail turnover is a consequence of the macroeconomic crisis. According to Rosstat, in 2015 the volume of retail trade in non-food products decreased by 10,9% (to 14,12 trillion rubles) compared to the same period of the previous year, and by the end of 11 months of 2016 (period January - November) it fell by another 5,1% (to 10,4 trillion rubles).

According to the director general of the agency "Infoline-analytics" Mikhail Burmistrov, a general decrease in sales is indicated by sharply increased marketing activity of retailers: there were significantly more discounts and various promotions during the holidays this year than a year ago. The decline in retailers' sales, in his opinion, can be explained by a decrease in inflation "ruble prices for goods practically did not grow, and in the context of a decrease in real incomes of the population, the average check of retailers practically did not increase." According to Rosstat, in 2016 the inflation rate reached a record low for Russia at 5,4%, a year earlier it was 12,9%. Among the other factors that negatively impacted New Year's sales, the expert cites the reduction by citizens of their expenses, a 70 percent increase in cross-border trade turnover, as well as an increase in the number of Russians who went abroad for the winter holidays.



The period of traditionally high New Year sales this year did not meet the expectations of non-food retailers. In some stores, traffic fell by 30%, writes ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Expo Riva Schuh & Gardabags took place in Italy

The January exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags in Italy has ended. The event was attended by 430 exhibitors from more than 30 countries, the exhibition received 3500 visitors from 86…
21.01.2022 191

OR Group made a technical default on bonds

OR Group (former Obuv Rossii Group of Companies) failed to redeem bonds for 0,6 billion rubles on time, allowing a technical default. The holder of the bonds is Promsvyazbank (PSB), with which negotiations are underway. If they fail, the group...
21.01.2022 236

The collaboration between New Balance and artist Joshua Wades has released an updated version of the New Balance 57/40

In the design of the new New Balance 57/40 NB model, created in collaboration with the artist Joshua Vaidsaom, there are flecks - traces of paint that are reminiscent of the artist's youth and his passion ...
20.01.2022 178

MICAM postponed to March

The organizers of Europe's largest international footwear exhibition MICAM have announced the postponement of the date of the event. The exhibition will be held from 13 to 15 March instead of the originally scheduled dates - from 20 to 22…
20.01.2022 259

Detsky Mir recycled about 3 tons of footwear and textile waste

Detsky Mir Group and Dmitrovsky RTI Plant, the largest waste processing plant in Russia, summed up the results of the campaign “New life for unwanted clothes and shoes with benefits for you” for 2021…
20.01.2022 355
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning