New Year's showcases of the Nevsky Center shopping mall will be decorated using neural networks
The shopping complex "Nevsky Center" carried out a seasonal renovation of shop windows. The inspiration for the rethinking of traditional New Year's images was the synthesis of digital technologies, design and unique techniques of contemporary art.
The main trend of the new showcase concept, called "New Year New Art", was a combination of modern technologies and mixed techniques of printing, graphics and painting.
The windows of the Azbuka Vkusa grocery store, the Stockmann department store, Leonardo's art supplies have turned into eye-catching contemporary art galleries. Each showcase consists of real art objects in synthesis with the color code of New Year and Christmas - red and green. The images generated by the neural network add uniqueness, and neon, glitter and glossy paint add a festive atmosphere, which is now sorely lacking.
“We tried to rethink the classic images and products of tenants through the prism of the New Year and contemporary art. The use of original installations, a festive color code and decorations made it possible to turn the showcases of the mall into art galleries. The shopping complex invites all Petersburgers to the world of creativity and technology,” commented Marina Smetanina, head of the marketing department of the Nevsky Center shopping mall.
You can feel the New Year mood and appreciate the unique art performance in the shop windows of the Nevsky Center shopping mall every day on Nevsky Prospekt and Vosstaniya Street.
The shopping complex "Nevsky Center" carried out a seasonal renovation of shop windows. The inspiration for the rethinking of traditional New Year's images was the synthesis of digital technologies, design and unique techniques...
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