Novosibirsk factory S-Tep will sew shoes for Decathlon
24.02.2015 4708

Novosibirsk factory S-Tep will sew shoes for Decathlon

The French company Decathlon has signed an agreement on placing an order for the production of shoes under its brand with the Novosibirsk factory S-Tep.

“The goal is to place orders first for the local network, and if it is successful, for the global Decathlon network,” says Ilya Teper, general director of the factory. According to him, the production of footwear for the French company under its Quechua brand may begin before the end of 2015. These are footwear for outdoor activities and sports, not professional.

S-Tep already has experience working with federal specialized retailers. The factory has been producing shoes for Sportmaster for about six years, this provides about 20% of production volumes. According to the website of the Novosibirsk company, in 2013, it produced about 300 000 pairs of shoes. What volumes Decathlon can occupy, the top manager found it difficult to evaluate.

Decathlon 24 now has stores in Russia and 865 in the world, their revenue in 2013 amounted to 7,4 billion euros (data for 2014 have not yet been published). The company has a large portfolio of its own brands: Quechua, Kipsta, Newfeel, Oxylane, Kalenji, etc.

Decathlon began production in the CIS in 2013, says a company spokesman. For example, the preparation of the upper for shoes is produced in Ukraine, says Teper, skis and ski boots - in Yaroslavl. “We want to develop local industrial activities in order to support the development of the company in Russia,” commented the representative of Decathlon.

The French company Decathlon signed an agreement to place an order for the production of footwear under its own brand with a Novosibirsk factory ...

Latest News

Summer trend – mesh, pearls and floral patterns in shoes

Bright mesh mules and ballet shoes embroidered with beaded flowers have returned to the collections of premium brands and shoe brands in the mass market segment for the Summer '24 season. On TikTok, you can find more than 13,5 million posts related to the term “Chinese...
18.06.2024 107

Birkenstock presented the “Eternal Sunshine” collection

The German shoe brand Birkenstock releases a collection called “Eternal Sunshine” (translated from English: “Eternal Sunshine”). Inspired by the energy of Los Angeles, it features sandals and the brand's signature cork mules...
18.06.2024 183

Munz Group launches multi-brand chain Salamander Store

The first multi-brand Salamander Store opened in Moscow, in the Kuntsevo Plaza shopping center. In addition to Salamander shoes, the retail assortment includes clothing and accessories, household goods, leathercare cosmetics, related products and shoes of such brands...
17.06.2024 217

Adidas Superstar sneakers transformed into dress shoes

The popular Adidas Superstar sneaker model has undergone a radical rethink. In the history of this couple over the 55 years of existence, there have been various transformations, but this time in the collaboration of Adidas with the Chinese street fashion brand Clot, the result was the most...
17.06.2024 320

Clarks parent company reports full-year net loss

The parent company of British shoe retailer Clarks suffered a net loss of £2023 million (€32,1 million) in 38,1, despite overall revenue growth. The results reflect weak demand: cautious consumers face high...
17.06.2024 281
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning