The business program includes seminars and trainings from leading experts in the fashion market and the best business trainers
The business program will be held on the second and third working days of the exhibition - August 24-25, the speakers will touch upon the most relevant topics and problems of the Russian shoe market.
As in previous years, the program of seminars, master classes and trainings will be rich and very interesting. Among the speakers are leading experts in the field of marketing, visual merchandising and window dressing, sales, buying, trend forecasting; RBC analysts who will talk about the state of the shoe retail market and give their forecasts, about development opportunities by segment and region, about consumer trends and loyalty programs; professional business trainers of consulting and recruiting companies, specialists in advertising and e-commerce.
The following seminars and master classes are planned as part of the business program:
24 of August
11.00 - 12.00 - “Clientology. What do your customers really want and how can you make money on it? ” Maria Gerasimenko, CEO of Fashion Advisers.
12.00 - 13.00 “Four fashionable themes from the 2017 spring-summer season to increase sales, or What fashionable trends will the consumer buy?” Galina Kravchenko, a leading expert in Fashion Assortment Group on assortment and forecasting trends, head of the FCG representative office of the international trend bureau FASHIONSNOOPS.COM.
13.00 - 14.00 “Five ways to improve your purchase: why buying is an algorithm; how to plan based on business goals; reveal the hit formula; visual procurement plan; how to analyze the buyer. " Galina Kravchenko, a leading expert in Fashion Assortment Group on assortment and forecasting trends, head of the FCG representative office of the international trend bureau FASHIONSNOOPS.COM.
14.00 - 15.00 “Visual merchandising: what are the standards for visual presentation in shoe stores and how to create them?” Anna Balandina, co-owner of the visual communications agency FCG Creative Lab, FCG's leading specialist in visual merchandising and window dressing.
15.00 - 16.00 - “Wholesale Manager: functionality, errors, motivation.” Natalya Chinenova, retail business technology consultant at Fashion Consulting Group.
25 of August
11.00 - 12.00 - Report of RBC analysts on the results of a comprehensive analysis of the shoe retail market:
The state of the shoe retail market and forecast;
Development opportunities by segment and region;
12.00 - 13.00 - “Showcase. Key trends for window dressing for fall-winter 2016 / 17. ” Marina Polkovnikova, expert in visual merchandising and store design, founder of VM-Consulting agency.
13.00 - 14.00 - “How to motivate employees when the salary does not motivate? Effective communication: why do employees not understand each other? ” Daria Artyukhova, HR Director of the franchise chain of stores KEDDO, business coach.
14.00 - 16.00 “Five ways to increase sales of shoes and accessories. How to remove the limiter of shoe sales growth during the crisis? ”- Evgeny Danchev, WCONSULTING director, business coach, coach, consultant.