The company banned shops from pre-selling goods, as well as making reservations for new shoes. Also, retailers will have to abandon the practice of starting sales at midnight. In the past, there have already been cases when this led to stampede and provoked crowds of buyers to aggression. Retail outlets were required to open according to the usual schedule - at 8 in the morning. They are also prohibited from exhibiting a photo or description of a new product shortly before the start of sales, adds fashionunited.ru.