The company banned stores from pre-selling goods, as well as making reservations for new shoes. Also, retailers will have to abandon the practice of starting sales at midnight. In the past, there have already been cases when this led to crowds and provoked the aggression of the crowd of buyers. Retail outlets were obliged to open according to the usual schedule - at 8 am. They are also prohibited from posting a photo or description of a new product shortly before the start of sales, adds fashionunited.ru.