The Alfa-ARS company, the exclusive distributor of Collonil products, has entered into a cooperation agreement with DSD Product Group (Kazakhstan and Kyrgyzstan), thus increasing its coverage in the CIS. The first batch of shoe care products was shipped in September; in early October, Alfa-ARS specialists held a series of presentations and seminars for clients and dealers.
Alfa-ARS has been operating in the shoe care market for over 15 years and has been the exclusive representative of Salzenbrodt & GmbH, distributing products under the Collonil trademark in the Russian Federation and CIS countries since 1996.
“The beginning of cooperation with DSD Product Group is a very significant step for our company. Entering the market of Kazakhstan and Kyrgyzstan opens up great prospects for further business development, so we have big plans for the development of this area, ”commented Olga Simonenko, Sales Director.
TM Collonil is the oldest European brand of shoe care products, which appeared in 1909.
The production complex of TM Collonil - by Salzenbrodt GmbH & Co.FG - is located in Berlin. It supplies the domestic German market with products and exports all over the world from Austria to Japan.
The Collonil product line includes a variety of sprays, creams, aerosols, as well as accessories (laces, brushes, socks, insoles) and other shoe care products from a variety of materials. The company's products are exported to more than 100 countries around the world. The exclusive distributor of TM Collonil products in Russia and the CIS countries is the ALFA-ARS company, which has been operating on the market since 1996.