New Brands at BUYBRAND Expo
Immediately 4 promising players from Moldova, Croatia, Poland and Malaysia will appear in Russia in the 2016 year.
According to Ekaterina Soyak, a member of the board of directors of the Russian Franchising Association (RAF) and CEO of EMTG (organizer of the largest franchising exhibition BUYBRAND Expo), negotiations are underway with the following brands of fast food restaurants, clothing and education:
- Surf'n'Fries is a Croatian fast food chain that is very popular in the Balkans.
- Tucano Coffee is the only successful coffee chain in Moldova that has recently opened franchised establishments in Romania and the UAE.
- Bartek is a Polish manufacturer of children's shoes. The products of this brand have already appeared on sale in Russia in multi-brand stores, but the company is seeking to open its own network.
- UCMAS is a global educational corporation from Malaysia, which since 1993 has opened about 5 thousand centers specializing in the mental development of children in 54 countries around the world.
As Ekaterina Soyak notes, today in Russia there are about 25-30% franchises of foreign origin. At the same time, their share in the catering segment is 20-22%. This area is still the most attractive for both Russian and foreign companies.
An official presentation of the franchises is scheduled for September and timed to coincide with the BUYBRAND Expo exhibition (the 28-30 September will be held in Moscow). According to EMTG forecasts, based on an analysis of the total investment potential of the exhibitors, the possible investment in opening franchise points in Russia is about $ 800 million. At the same time, the expected profit will be several times higher than the investment.
More on www.buybrandexpo.com.
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