Detsky Mir Group of Companies opened 19 stores in St. Petersburg, Bratsk and Engels on December 3. Since the beginning of the year, the company opened 76 chain stores.
A new Detsky Mir chain store appeared in St. Petersburg at the Okhta Mall shopping center (Brantovskaya d., 3). Supermarket sales area - 1700 sq. m. The store has become the 32-m retail facility in the city.
Another supermarket for children's goods appeared in the city of Bratsk (Irkutsk region) in the Baikal shopping center (Yangelya St., 120). Its sales area is 1000 sq. m
Another chain store opened in the city of Engels (Saratov Region) in the Aurora shopping center (Telman St., 137). Supermarket sales area - 900 sq. m. The store has become the second retail facility in the city.
The Detsky Mir Group of Companies continues to implement its territorial business development program. Since the beginning of the year, the company has opened 76 chain stores, and over the past three years, the retail network has more than doubled. Thus, today the retail chain of Detsky Mir Group has 500 stores: 456 super- and hypermarkets of the Detsky Mir chain and 44 stores of the ELC chain. Expansion of the network in December will continue: traditionally this month we open the largest number of stores in a year, ”said Nadezhda Kiseleva, head of the department for external and internal communications of the Detsky Mir group of companies.
The Detsky Mir network presents a wide range of products for children from 0 to 12 years: clothes and shoes, goods and food for newborns, toys for boys and girls, goods for early and school development of children and adolescents.
The Detsky Mir group of companies unites the national retail chains of Detsky Mir and ELC - Center for Early Development stores. The Detsky Mir chain of stores consists of 456 format super- and hypermarkets in 173 cities of Russia and Kazakhstan, and the ELC retail chain includes 44 stores. The selling area of Detsky Mir stores is 570 thousand square meters. m., ELC - 6 thousand sq. m. m. According to the results of 2015, the company's revenue amounted to 60,5 billion rubles, net profit - 1 billion rubles. The managing company of the Group is Detsky Mir PJSC, of which AFK Sistema is the main shareholder.