Florence's new Marni boutique features papier-mâché chicken
25.04.2018 2962

Florence's new Marni boutique features papier-mâché chicken

The Italian brand Marni has opened a new boutique in Florence, in the historic center of the city overlooking the Republic Square (Piazza della Repubblica). The highlight of the boutique was amusing papier-mâché chicken.

Marni women's clothing, shoes, accessories and glasses are presented in the interior space, which is distinguished by bright colors and original geometry.


Bright and colorful papier-mâché and beaded chicken figures decorate the store’s interior here and there. The objects were created manually by a community of women from Colombia, it took 4 days to create them, ”says the Marni Facebook page.


In addition to the opening of a new store, the brand released a small cartoon, the main character of which was again a chicken walking barefoot through the streets of Florence. The barefoot heroine remains until she wraps herself up for shopping at Marni, and she naturally leaves the boutique in slippers, with two handbags and in sunglasses.

Italian brand Marni founded by the spouses Costiglioni in 1994, belongs to the luxury segment, the brand is known for its eclectic design. The creative director of the brand is the wife of Gianni Costiglioni, the children of the couple are also involved in business. Bold colors, modern silhouettes and noble materials form the basis of the concept of the Italian brand. Marni women's shoes are somewhat eclectic. In the brand’s collection you can find ultra-modern models of streamlined sneakers, sandals with blown soles or a high platform, non-standard shape heeled sandals.


The Italian brand Marni has opened a new boutique in Florence, in the historic center of the city overlooking the Piazza della Repubblica. Amusing chicken from ...
5
1
Rating

Latest News

Steve Madden buys Kurt Geiger for €347 million

The American group Steve Madden has acquired the British footwear and accessories brand for £289 million (around €347 million). The sale was carried out by London-based private equity firm Cinven, which bought Kurt Geiger…
17.02.2025 79

Adidas Fined in Turkey for Pigleather Shoes

Adidas has been fined almost 15 euros in Turkey for failing to inform customers that its Samba sneakers contained pigleather on their toes, Fashion…
14.02.2025 431

Giuseppe Zanotti Presents Sandals Collection in Sensual Photoshoot

Italian luxury shoe brand Giuseppe Zanotti, after 30 years of brand development, returns to its roots with the release of elegant, timeless models of women's shoes. The brand's new spring-summer '25 collection includes sandals, open-toe shoes,…
14.02.2025 285

STREETBEAT Releases New Sneakers For Football Fans

The silhouette of the new STREETBEAT Jogo sneakers is inspired by retro boots and the football community. The brand's team rethinks the style of football fans of the 80s and 90s and presents the new product in a photo shoot with brutal guys from a modeling agency…
14.02.2025 320

Italian sneaker brand EXTR4 at EURO Shoes

The new Italian sneaker brand EXTR4, founded by a group of young designers and fashion enthusiasts, is conquering the hearts of Europeans. Buyers in Italy and Central Europe have met the brand's lightweight, comfortable models with great interest. The first collection…
13.02.2025 1492
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning