Florence's new Marni boutique features papier-mâché chicken
25.04.2018 2093

Florence's new Marni boutique features papier-mâché chicken

The Italian brand Marni has opened a new boutique in Florence, in the historic center of the city overlooking the Republic Square (Piazza della Repubblica). The highlight of the boutique was amusing papier-mâché chicken.

Marni women's clothing, shoes, accessories and glasses are presented in the interior space, which is distinguished by bright colors and original geometry.

Bright and colorful papier-mâché and beaded chicken figures decorate the store’s interior here and there. The objects were created manually by a community of women from Colombia, it took 4 days to create them, ”says the Marni Facebook page.

In addition to the opening of a new store, the brand released a small cartoon, the main character of which was again a chicken walking barefoot through the streets of Florence. The barefoot heroine remains until she wraps herself up for shopping at Marni, and she naturally leaves the boutique in slippers, with two handbags and in sunglasses.

Italian brand Marni founded by the spouses Costiglioni in 1994, belongs to the luxury segment, the brand is known for its eclectic design. The creative director of the brand is the wife of Gianni Costiglioni, the children of the couple are also involved in business. Bold colors, modern silhouettes and noble materials form the basis of the concept of the Italian brand. Marni women's shoes are somewhat eclectic. In the brand’s collection you can find ultra-modern models of streamlined sneakers, sandals with blown soles or a high platform, non-standard shape heeled sandals.

The Italian brand Marni has opened a new boutique in Florence, in the historic center of the city overlooking the Piazza della Repubblica. Amusing chicken from ...

Latest News

Heineken launches sneakers with beer soles

The German brewing company has teamed up with Le Pub, BBH and sneaker designer Dominic Siambrone to create a unique Heinekicks sneaker featuring…
07.08.2022 393

Labeling reached marketplaces

On July 29, Russian Prime Minister Mikhail Mishustin signed a resolution according to which, from March 1, 2023, marketplaces will be required to label goods, and online platforms will be held liable for the lack of labeling, - writes ...
07.08.2022 166

The halt in sales in Russia cut Adidas' revenue in the 2nd quarter by 100 million euros

Quarantine in China and store closures in Russia are having a negative impact on Adidas' business. On Thursday, the German brand reported that currency-adjusted sales in the second quarter rose 4%, although net income fell to 360 million euros…
04.08.2022 253

Giovanna Ceolini named Acting Chairman of Assocalzaturifici

Following the recent resignation of Assocalzaturifici Chairman Ciro Badon, the Italian Association of Footwear Manufacturers (Assocalzaturifici) has announced the appointment of an Acting Chairman. This role was taken by Giovanna Ceolini, ...
04.08.2022 310

Ralf Ringer moved IT systems to the cloud #CloudMTS

Russian footwear manufacturer and retailer Ralf Ringer has moved its IT systems to the #CloudMTS cloud. The optimal infrastructure in the cloud, which was proposed by the Russian provider of digital, media and telecommunications services MTS,…
04.08.2022 289
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning