Florence's new Marni boutique features papier-mâché chicken
25.04.2018 2628

Florence's new Marni boutique features papier-mâché chicken

The Italian brand Marni has opened a new boutique in Florence, in the historic center of the city overlooking the Republic Square (Piazza della Repubblica). The highlight of the boutique was amusing papier-mâché chicken.

Marni women's clothing, shoes, accessories and glasses are presented in the interior space, which is distinguished by bright colors and original geometry.

Bright and colorful papier-mâché and beaded chicken figures decorate the store’s interior here and there. The objects were created manually by a community of women from Colombia, it took 4 days to create them, ”says the Marni Facebook page.

In addition to the opening of a new store, the brand released a small cartoon, the main character of which was again a chicken walking barefoot through the streets of Florence. The barefoot heroine remains until she wraps herself up for shopping at Marni, and she naturally leaves the boutique in slippers, with two handbags and in sunglasses.

Italian brand Marni founded by the spouses Costiglioni in 1994, belongs to the luxury segment, the brand is known for its eclectic design. The creative director of the brand is the wife of Gianni Costiglioni, the children of the couple are also involved in business. Bold colors, modern silhouettes and noble materials form the basis of the concept of the Italian brand. Marni women's shoes are somewhat eclectic. In the brand’s collection you can find ultra-modern models of streamlined sneakers, sandals with blown soles or a high platform, non-standard shape heeled sandals.

The Italian brand Marni has opened a new boutique in Florence, in the historic center of the city overlooking the Piazza della Repubblica. Amusing chicken from ...

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