Designer Chris Van Ash announced his appointment to the position of creative director of Berluti by launching an original advertising campaign, with which he actually declares the beginning of a “new life” of the brand, WWD writes.
Advertising images created by photographer Jamie Hawkesworth, with the participation of stylist Mauricio Nardi, will be prepared for display at Men's Fashion Week in Paris, where buyers and editors of fashion magazines will arrive on Monday, where Kim's debut shows will be presented Jones for Dior Fashion House and Virgil Eblo for Louis Vuitton.
Berluti's advertising photo shoot includes three images that show nude models. Each has a pair of classic Alessandro Berluti oxfords on his shoulder. Shoes are made from a single piece of leather with a Venezia or crocodile pattern.
A duet of Parisian graphic artists M / M Paris was also involved in creating the images, who created a logo based on the inscription carved on wooden blocks of Berluti shoes - 1895 (the year when the brand founder Alesandro Berluti established himself as a shoe master). The slightly blurred outline of the font numbers is intended to demonstrate a significant brand life.
Recall in April of this year, the Belgian designer Chris Van Ash, the former creative director of the Dior Home Fashion House, succeeded Haider Ackermann as creative director of Berluti.
Chris Van Ash will unveil his first collection for Berluti in January 2019.