New Wrangler retail concept store opens at Metropolis Shopping Center
20.10.2016 8073

New Wrangler retail concept store opens at Metropolis Shopping Center

Today Wrangler presented its new retail concept store in the metropolitan shopping center Metropolis.

The Moscow store is the first European retail platform in the new style of the iconic denim brand, which in 2017 celebrated its 70th anniversary (founded in 1947). Wrangler radically revised the approach to the organization and design of its retail spaces, and the goal of the new format store is to make the shopping process even more enjoyable and productive for the buyer.

The retail space of the new format is distinguished by a modern and “lighter” design: its main elements are canvas impregnated with plaster, textured plaster and wood in natural shades. Another feature is the creation of a certain atmosphere through the elements of the brand’s heritage: door handles in the form of buttons and classic fasteners for jeans, posters with Wrangler advertisements of past years. Now the main target group of the brand is younger buyers.

On the trading floor there are male and female lines of jeans, jeans and outerwear, knitwear, as well as the brand's shoe capsule - shoes for men and women from nubuck, rough leather and suede, with fur trim and lining.

“This is the tenth brand store inaugurated in Russia this year,” said Reno Castiglione, president of Wrangler EMEA, who attended the event. “We have very ambitious plans here: until 2020, we plan to open 50 branded stores in your country.”

When asked why Russia was chosen for the debut of the new concept store format, Reno Castiglione said: “Our brand has been widely known on the Russian market for three decades, and we hope that Russia's role in Wrangler’s future success will only grow. In the past two years, Russia has been one of the most successful sales regions. ”

Read an exclusive interview with Reno Castiglione in the upcoming issue of Shoes Report

Today Wrangler presented its new retail concept store in the metropolitan shopping center Metropolis.

Latest News

Wildberries entered the markets of France, Italy and Spain

Wildberries continues to expand to the EU countries. The online retailer has launched sales in France, Italy and Spain. For buyers from these countries, platforms in national languages, as well as corresponding mobile applications on iOS and ...
24.02.2021 67

Shoes Report continues a series of video interviews with footwear market participants

For the upcoming Euro Shoes Premiere Collection exhibition, several new video interviews with representatives of the shoe business are being released on the Shoes Report magazine's Youtube channel. Fresh publication - an interview with the CEO of Caprice Vostok ...
22.02.2021 269

Geox unveils innovative Zero Shock technology

The Italian brand Geox continues to drive technological innovation in footwear. The Geox Spring-Summer 2021 collection features an ultra-tech novelty - the Spherica women's sneakers.
22.02.2021 241

Sintezia brand changed its location in Moscow

The Sintezia shoe brand store in Moscow has moved to a new site and has tripled its own retail space. Now the Moscow store of the brand born in St. Petersburg is based in the Vinzavod space and is located on two ...
21.02.2021 243

Business program at the Euro Shoes exhibition

The business program will take place on the second and third working days of the exhibition - March 2-3, the speakers will touch upon the most pressing topics and issues for the shoe retail in Russia. As in previous years, the program of seminars and trainings will be rich and very ...
21.02.2021 599
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning