New Wrangler retail concept store opens at Metropolis Shopping Center
Today Wrangler presented its new retail concept store in the metropolitan shopping center Metropolis.
The Moscow store is the first European retail platform in the new style of the iconic denim brand, which in 2017 celebrated its 70th anniversary (founded in 1947). Wrangler radically revised the approach to the organization and design of its retail spaces, and the goal of the new format store is to make the shopping process even more enjoyable and productive for the buyer.
The retail space of the new format is distinguished by a modern and “lighter” design: its main elements are canvas impregnated with plaster, textured plaster and wood in natural shades. Another feature is the creation of a certain atmosphere through the elements of the brand’s heritage: door handles in the form of buttons and classic fasteners for jeans, posters with Wrangler advertisements of past years. Now the main target group of the brand is younger buyers.
On the trading floor there are male and female lines of jeans, jeans and outerwear, knitwear, as well as the brand's shoe capsule - shoes for men and women from nubuck, rough leather and suede, with fur trim and lining.
“This is the tenth brand store inaugurated in Russia this year,” said Reno Castiglione, president of Wrangler EMEA, who attended the event. “We have very ambitious plans here: until 2020, we plan to open 50 branded stores in your country.”
When asked why Russia was chosen for the debut of the new concept store format, Reno Castiglione said: “Our brand has been widely known on the Russian market for three decades, and we hope that Russia's role in Wrangler’s future success will only grow. In the past two years, Russia has been one of the most successful sales regions. ”
Read an exclusive interview with Reno Castiglione in the upcoming issue of Shoes Report
Today Wrangler presented its new retail concept store in the metropolitan shopping center Metropolis.
Street Beat advertised white sneakers.
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Hey Dude is opening a country-themed store in Texas.
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The main colors of women's shoes for the fall-winter 2026/27 season
Fashion continues to embrace the language of emotion. The upcoming Fall/Winter 2026/27 season promises to be emotional and slightly reflective. Vibrancy gives way to depth, and ostentatious luxury is replaced by enveloping warmth. Five key shades of women's footwear reflect precisely these sentiments: trust in naturalness, attention to texture, and a desire to find beauty in nuances. Let's turn to the professional forecast of seasonal, cutting-edge colors from the international trend bureau Future Snoops. The selection of the Fall/Winter 2026/27 palette from Future Snoops presented in this article is an emotional map of the coming season, speaking of trust and fragile honesty, balance, inner strength, and warmth that requires no occasion. These five shades transform the seasonal footwear styles into a unique color language that can help the brand and its customers express themselves and their emotions.
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Tamaris SS26 Collection
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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The share of marketplaces will grow
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
