New Wrangler retail concept store opens at Metropolis Shopping Center
Today Wrangler presented its new retail concept store in the metropolitan shopping center Metropolis.
The Moscow store is the first European retail platform in the new style of the iconic denim brand, which in 2017 celebrated its 70th anniversary (founded in 1947). Wrangler radically revised the approach to the organization and design of its retail spaces, and the goal of the new format store is to make the shopping process even more enjoyable and productive for the buyer.
The retail space of the new format is distinguished by a modern and “lighter” design: its main elements are canvas impregnated with plaster, textured plaster and wood in natural shades. Another feature is the creation of a certain atmosphere through the elements of the brand’s heritage: door handles in the form of buttons and classic fasteners for jeans, posters with Wrangler advertisements of past years. Now the main target group of the brand is younger buyers.
On the trading floor there are male and female lines of jeans, jeans and outerwear, knitwear, as well as the brand's shoe capsule - shoes for men and women from nubuck, rough leather and suede, with fur trim and lining.
“This is the tenth brand store inaugurated in Russia this year,” said Reno Castiglione, president of Wrangler EMEA, who attended the event. “We have very ambitious plans here: until 2020, we plan to open 50 branded stores in your country.”
When asked why Russia was chosen for the debut of the new concept store format, Reno Castiglione said: “Our brand has been widely known on the Russian market for three decades, and we hope that Russia's role in Wrangler’s future success will only grow. In the past two years, Russia has been one of the most successful sales regions. ”
Read an exclusive interview with Reno Castiglione in the upcoming issue of Shoes Report
Today Wrangler presented its new retail concept store in the metropolitan shopping center Metropolis.
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Soho Fashion: 20 years of sustainable growth in a changing world. Exclusive interview with founder Jacob Tresckow
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
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Euro Shoes – on a new premium platform!
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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Global footwear production down by 1,5 billion pairs in 2023
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Difficulties in recruiting personnel and how to deal with them
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
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Technology Selling Issues
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
