The new "Children's World" has opened in Irkutsk
12 April Detsky Mir Group opened the fourth in a row store of its retail network of children's goods in Irkutsk. The trading area of the new "Children's World" is 1025 square. meters, the store is located in the shopping center "Boom" at ul. Academic, d. 26.
The Detsky Mir network presents a wide range of products for children from 0 to 12 years: clothes and shoes, goods and food for newborns, toys for boys and girls, goods for early and school development of children and adolescents.
Group of companies "Detsky Mir" unites the national retail chain of stores "Detsky Mir", the chain of stores ELC (in Russia) and ABC, the chain of goods for animals "Zoozavr". As of December 31, 2018, the Detsky Mir chain of stores is represented by 673 stores in Russia and Kazakhstan, located in 237 cities of Russia and 15 cities of Kazakhstan. The ELC retail network in Russia is represented by 57 stores, the ABC chain - 9 stores. The Zoozavr chain of goods for animals is represented by four stores. The total sales area of the stores of the Group of Companies is 768 thousand sq.
According to the audited IFRS data for 2018, the group’s revenue amounted to 110,9 billion rubles, adjusted EBITDA amounted to 12,7 billion rubles, and adjusted profit amounted to 7,2 billion rubles. Shareholders of Detsky Mir Group of Companies: PJSC AFK Sistema - 52,10%; Russian-Chinese Investment Fund (RCIF) - 14,03%, other shareholders owning less than 5% of the shares - 33,87%.
12 April Detsky Mir Group opened the fourth in a row store of its retail network of children's goods in Irkutsk. The trading area of the new "Children's World" is 1025 square. meters, the store is located ...
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Many stores today have hit a sales ceiling: they have the product range, the team is working hard, the marketing is up and running, but revenue isn't growing. Where can they find growth opportunities? In reality, the potential for growth lies right in the customer's receipt. And it's not about raising prices, but about offering customers more value at the point of purchase. We discussed with Maria Gerasimenko, an expert at SR in fashion business management and development, how to increase sales with additional merchandise, why accessories and related products are becoming a strategic source of profit, and the role of the store team.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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