The interactive communications system QIWI Advertising will provide an opportunity for residents of Kursk, Kostroma, Vologda, Ivanov and Vladimir to receive catalogs of clothes, shoes and accessories by La Redoute and Le Monti, as well as learn about the latest fashion industry using QIWI terminals. The action is timed to the beginning of the fashionable autumn-winter season 2011-2012 and will be held during the last week of August.
To get the catalog in the QIWI interface of the terminal, you need to click on the floating banner and fill out the questionnaire using the interactive keyboard. Such communication with the consumer allows the supplier companies to obtain the necessary information about potential customers, expand their customer base and thus stimulate sales.
“According to a Synovate Comcon study,“ Payment Terminals. The first wave of 2011 ”, 53% of users of QIWI terminals are women. Therefore, QIWI Advertising is an ideal promotion tool for companies offering fashionable clothes, shoes and accessories that do not have their own points of sale, but sell clothes remotely. In addition, in regions with low Internet penetration, QIWI Advertising can become one of the main communication channels that allows informing users who do not have access to the global network about the products of supplier companies, ”commented Danilo Shevchenko, Commercial Director, QIWI Advertising ".