Rieker
Volume of purchases through mobile applications by 2015 year will be $ 5,6 billion
25.01.2012 2253

Volume of purchases through mobile applications by 2015 year will be $ 5,6 billion

Despite the rapid transition of users of mobile applications to shopping, a new study by Localytics shows that encouraging their reuse is much more important for the success of companies.

The study, which covered 30 million people, indicates that of all the users who made a purchase in the mobile application, 44% previously used it at least 10 times. On average, the buyer makes the first purchase only after 12 days from the launch of the application, 26% of applications are used only once, immediately after downloading.

Users who repeatedly use the application before making the first purchase, for the entire time they use the application, purchase 25% more products - 3.5 versus 2.8 from users who make a purchase the first time they use the application.

Localytics expects that this data will force the creators and operators of mobile applications to begin developing loyalty programs to engage users in long-term relationships, because according to the company's forecasts, the volume of relevant purchases by 2015 will be $ 5,6 billion, loyalty.info reports.
Despite the rapid transition of users of mobile applications to shopping, a new study by Localytics shows that encouraging their reuse is much more important for success ...
5
1
Rating

Latest News

Shoes 1920s - at the exhibition “Dressed in luxury. Art Deco Woman" in Moscow

The exhibition Dressed in Luxury. Art Deco Woman”, which presents one of the world's best collections of shoes and shoe…
31.01.2023 130

Sabato de Sarno named Gucci's new creative director

French luxury holding Kering Group has unveiled a new creative director of the Gucci brand. It was the 39-year-old Italian designer Sabato De Sarno, who is currently the director of menswear and womenswear ...
30.01.2023 156

Nike announces collaboration with Tiffany & Co

Tiffany & Co. sneakers x The Nike Air Force 1 Low will be housed in a signature mint-colored jewelery brand box adorned with Nike's signature 'comma' in the center.
29.01.2023 627

Gigi Hadid Appears in Boss Campaign

American supermodel Gigi Hadid presented a new collection of the German fashion brand Boss. In the campaign photo, Hadid is dressed in a black loose-fitting pantsuit, on the model's feet are black sandals from the brand's new women's spring collection ...
27.01.2023 350

Ermenegildo Zegna Group reports 2022% revenue growth in 15,5

Italian group Ermenegildo Zegna ended 2022 with a 15,5% increase in revenue, although business results were impacted by anti-covid restrictions in the Bolshoi…
26.01.2023 411
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning