Despite the rapid transition of users of mobile applications to shopping, a new study by Localytics shows that encouraging their reuse is much more important for the success of companies.
The study, which covered 30 million people, indicates that of all the users who made a purchase in the mobile application, 44% previously used it at least 10 times. On average, the buyer makes the first purchase only after 12 days from the launch of the application, 26% of applications are used only once, immediately after downloading.
Users who repeatedly use the application before making the first purchase, for the entire time they use the application, purchase 25% more products - 3.5 versus 2.8 from users who make a purchase the first time they use the application.
Localytics expects that this data will force the creators and operators of mobile applications to begin developing loyalty programs to engage users in long-term relationships, because according to the company's forecasts, the volume of relevant purchases by 2015 will be $ 5,6 billion, loyalty.info reports.
Despite the rapid transition of users of mobile applications to shopping, a new study by Localytics shows that encouraging their reuse is much more important for success ...