The volume of the fashion market of the Russian Federation by the end of the year will decrease by 2%
The Russian consumer market is in a phase of stagnation and, in the absence of sharp negative changes, the reduction of the Russian fashion market this year could be from 0 to 2%. This forecast was given by Anush Gasparyan, Commercial Director of Fashion Consuting Group, during his recent speech at the Russian Fashion Retail Forum.
According to the Fashion Consuting Group, this year more than 70% of Russians have significantly reduced their expenses on clothing and footwear, and about 12% have completely abandoned purchases of these goods. The consequence of this, according to the expert, was the preservation of the negative dynamics of imports of fashion goods to Russia in the first half of 2016: clothes -5%, shoes - 8%.
Anush Gasparyan believes that at the moment there are all prerequisites for the development of domestic production in the field of clothing and footwear. According to her, the favorable factors for this are the growth of national self-awareness on the part of buyers and a higher rating “made in Russia”. Factors such as retailers' search for opportunities to transfer production to the ruble zone to reduce costs and distributor-importer attempts to offset the drop in foreign currency imports in the ruble zone also had a positive effect.
The Russian consumer market is in a phase of stagnation and in the absence of sharp negative changes, the reduction of the Russian fashion market this year may be from 0 ...
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The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
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Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
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Euro Shoes@CAF will be held in Almaty from March 10 to 12
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Shoe factories in Russia are closing one after another
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Trade equipment in a modern shoe and accessories store
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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