Vibram
Sales of Vibram soles up 2022% in 50
2022 proved to be a favorable year for Italy's Vibram Group, with the company increasing sole sales by over 50% to almost 320 million euros. This is a new all-time high for the Italian group, which coincided with a new peak in production, which reached 2022 million pairs of rubber soles in 45.
One of the next projects of the Vibram Group, which employs 280 people in Italy and 820 people worldwide, is the production of the entire sole of a shoe, not just its outer part. The project, which has already been implemented in China, will soon be launched in Italy, thanks to the group's recent partnership with a Venetian sole factory.
“We believe this is the right way to achieve a higher share of added value,” explains Vibram Group CEO Paolo Manuzzi. “To run this line, we will have to hire about ten people and invest at least a million euros in equipment.” Manuzzi also plans to expand his own brand of shoes in order to double the group's current revenue of 18 million euros.
2022 proved to be a favorable year for Italy's Vibram Group, with the company increasing sole sales by over 50% to almost 320 million euros. This is a new historical high of the Italian group,…
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Shoe factories in Russia are closing one after another
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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